Google and Viacom Strike MTV Video Deal

The WSJ reports Google and Viacom have joined forces to syndicate MTV content around the web.

The clips will be embedded with video advertising and the resulting ad revenue will be shared between Viacom, Google and other Web sites that run the clips.

“Our technology takes MTV’s video, marries it to an ad, and shows it on a third site. No one’s ever done this before,” Google Chief Executive Eric Schmidt said in an interview. “If this works, it would be a very large business for all players.”

This is a shot in the arm for Google’s Video Adwords efforts.

Google Not Planning Gtunes Music Store

Apple can breathe a sigh of relief, Google has quashed rumors that they may be getting ready to launch an iTunes rival, that has been dubbed “Gtunes”.

“We are not going to be selling music,” Chris Sacca, head of business development for Google, said in an August 3 address to music merchants and distributors during the [annual NARM (National Association of Recording Merchandisers) conference]

So does this mean they’ll be giving it away for free instead? ;-)

Channel Sponsors

Reuters Faces Blog Backlash for Altered Photo

It’s interesting that, just before I get ready to discuss online reputation monitoring at SES San Jose, Reuters is facing a blog storm. The news organization has been caught publishing an altered image of Beirut, after an air attack.

A Reuters photograph of smoke rising from buildings in Beirut has been withdrawn after coming under attack by American web logs. The blogs accused Reuters of distorting the photograph to include more smoke and damage.

As Rubel points out, the blogosphere is going crazy. Reuters has done what they should do, withdrawn the image and apologized.

Google Webmaster Central Takes Place of Sitemaps

SEW reports that Google has re-named Google Sitemaps to Google Webmaster Central and added some cool new tools in the process. Including…

Preferred domain: Is your site available with and without a www prefix? Until now, the recommendation was to do a 301 permanent redirect of one to the other. But some people can’t easily do this. Now sitemaps has a preferred domain tool that lets you pick which you prefer.

Departing Fortune Interactive

Some of you will no doubt experience déja vu by the time you get to the end of this blog post, but I am announcing my departure from Fortune Interactive.

Last summer, after considering many opportunities, I decided to join forces with an investment group and help them form and launch a new search engine marketing firm. We discussed many plans and defined a clear vision for the launch of Fortune Interactive. The investment group agreed to provide the funding needed to build a world-class SEM firm, and I would bring the leadership, form a phenomenal executive team, hire great employees and attract discerning clients.

SES San Jose Next Week

Next week’s posting will likely be erratic as I have a packed schedule while out at Search Engine Strategies San Jose. I have meetings at Google, Ask and with LookSmart; I’ll be meeting with by blogging-buddies Jeremiah and Avinash; four parties to attend, and, oh yeah, I’m speaking too!

On that note, look what SES put together…

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Enquisite Offers Free Search Metrics Reports

Richard Zwicky has been offering to let me test his new search metrics tool for a couple of months now, unfortunately for me, I’ve been too busy to take him up on his offer.

Good news for everyone else, the tool is now available in beta at and is completely free!

Enquisite is a cross between a web analytics tool and a search engine ranking report. You can learn more at their blog.