Direct Navigation Advertising Matures Beyond Porn

It used to be that guessing a domain name, by directly typing it into your browser, would lead you to a site that would make even Hugh Hefner blush.

These days, “direct navigation” is used by 70% of web users and is estimated to be a $400-800 million advertising market.

The Miami Herald takes a closer look at companies betting that you’ll guess a site’s URL rather than search on Google or Yahoo.

Tough Questions for Google CEO

You have to give Google CEO, Eric Schmidt, credit for taking some tough questions at a recent conference and being open with his answers – even if a little sarcastic.

Reporter: How many acquisitions do you do?
Schmidt: “It’s one or two a week it seems. Most acquisitions: They are very small. 1-2-3 people and you never, never hear about them.�

Google CEO Eric Schmidt tells reporters:
“(During the 2004 IPO process), between the time we filed and the time we went public, the press was among the most unpleasant I have ever experienced.
“We (Google management) were ‘idiots,’ we were ‘useless’… I thought ‘God.’…It is a terrible feeling of being on the other side of that (press coverage).
“So we looked at (Google’s Web site) traffic and revenue and they were exploding… We had a very, very strong quarter right after the worst possible press about ‘the idiots running the company.’
“I don’t know what that tells you.
Schmidt then paused and begged the reporters to create a new Google press frenzy:
“So, yes we are IDIOTS — and please WRITE THAT DOWN.�

Channel Sponsors

Revealing Search Engine Algorithms

Our thanks to Enid Burns for taking the time to talk to Mike Marshall and I about the new SEMLogic study we released today her ClickZ article.

Here’s an extract…

Inbound link quality is the only factor with the same relative influence across the board; Google, Yahoo and MSN’s algorithms. The engines look at a target site to determine the influence and reputation of each inbound link.

“It turns out that it’s actually the quality of [inbound links] than the quantity that wins the day,” said Michael Marshall, VP of technology at Fortune Interactive.

At Google, inbound links rank in the following order: quality, relevance, title keyword, anchor keyword, quantity. Further down the list, site factors such as title keyword, anchor keyword, body keyword, content relevance and title content weigh into the equation.

Does Your Mom Google You?

Interesting story in this weekend’s LA Times tells the tale of a writer who dissed their mother in a 2004 LA Weekly article.

The mother recently went high-speed, started “Googling”, found the story and subsequently stopped talking to the daughter.

Let this be a warning to you all. And may you all be blessed with a mother as wonderful as mine (hi Mum!) ;-)

What to Expect from Google and Yahoo Earnings

Yahoo announces quarterly earnings tomorrow, Google follows on Thursday. Business Week helps us understand what to expect from the second quarter.

Click Fraud Rate Higher for More Expensive Keywords

The Click Fraud Index has updated their click fraud report. They did send me the release, but I see Barry has already uploaded the entire release, so I’ll point you there. ;-)

Interesting to note; the average click fraud rate increased to 14.1% but those keywords priced above $2.00 per click saw an average of 20.2% click fraud.

Odeo Releases Twttr Group Text Messaging

Michael Arrington has news of a new service from Odeo called Twttr which allows users to send group text messages to cell phones.

Each person controls their own network of friends. When any of them send a text message to “40404″ all of his or her friends see the message via sms…People are using it to send messages like “Cleaning my apartment” and “Hungry”. You can also add friends via text message, nudge friends, etc.