Should We Expect a YouTube IPO?

Blogging Stocks is of the opinion that we may soon see a YouTube IPO. While the company is only 2-years old and not making a ton of money, other recent events suggest the company may be getting ready to go public.

Over the weekend the Wall Street Journal reported that YouTube hired Yahoo’s Treasurer, Gideon Yu, to take the role as the CFO. No doubt this is a critical role for a high-flier IPO.

In fact, over the past few months, YouTube has been staging a talent raid of Yahoo. The company hired away such names as Rob Solomon, Yahoo’s vice president of online shopping, and Tony Nethercutt, Yahoo’s National Sales Director.

I definitely think YouTube has enough momentum and buzz to consider an IPO, then again, so did Vonage. ;-)

Google News Archive Offers a Look Back in Time

Google’s just launched a News Archive which allows users to explore historical archives.

According to Google…

Users can search for events, people or ideas and see how they have been described over time. In addition to searching for the most relevant articles for their query, users can get a historical overview of the results by browsing an automatically created timeline. We provide two ways of searching: search articles, which presents articles in order of relevance to the query; and show timeline, which presents a timeline of events and articles associated with the query. The timeline is dynamically generated in response to each query.

It does appear they have a few glitches to work out. According to this screenshot, most “Google” news happened between 1890 and 1960! ;-)

Channel Sponsors

Internet Advertising Outpaces All Other Channels

ClickZ reports that online advertising outpaced all other media channels during the first half of 2006.

Internet ad spending grew by 49 percent during the first half of the year, leading all other media types, according to data released by Nielsen Monitor-Plus and Nielsen//NetRatings. Overall ad spending was up 5.1 percent for the same period.

That’s a huge percentage jump, especially as you consider that online advertising is starting to mature. It’s not like we started 2006 with a small figure.

Top 10 Business Mistakes Search Marketing Firms Make

When you’ve spent the last 6-7 years of your life helping to build successful search engine optimization/marketing firms, you tend to learn a few things about what works and what doesn’t work. ;-)

Now that I am an internet marketing consultant, I’m finding great satisfaction in helping other SEO/SEM firms evaluate their business and put in place plans and strategies that will help them grow. There are dozens of different issues that I have faced and resolved in my career and they appear to be common among other firms too. On that basis, I wanted to share with you the Top 10 mistakes I’ve seen search marketing firms make over the years. Hopefully, you’d find one or two ideas (and maybe all ten!) useful.

1. Charging a “Set-up” Fee.

Google to Offer SEO Training?

It appears Google is planning a seminar called, “Optimizing Your Websites for Google Search”, according to Lee Odden.

Cuttlet, Adam Lasnik, will be the presenter and the cost is just $30. Don’t expect to be taught the secrets to Google’s algorithm, but you can’t go wrong for thirty bucks!

The seminar is in DC and you can find details here.

UPDATE: Barry reports Adam Lasnik is disuading SEO’s from attending..

While I’m excited about this upcoming presentation to government manager folks — I think that the generally very-tech-savvy WebmasterWorld audience would be disappointed with the depth and focus of information presented. The primary emphasis will be on accessibility, not ranking, and the needs (and limitations) of government sites are often quite distinct from those of for-profit sites.

Embrace Your Fat Belly?

Finally, a new concept that I can relate to – The Fat Belly.

Not familiar with the concept? Robert Young explains that The Fat Belly resides between the “head” and “long tail” of any market. Here’s the example he uses…

Take a look at Digg’s technology section. All the articles in the Big Head received about 250,000 votes in total vs. estimated 2.5 million votes for the ones in the Long Tail. As for the Fat Belly, those stories got a whopping 10 million votes! Now that’s what I call a healthy “middle class.�?

Robert goes on to explain why The Fat Belly is key to the success of any industry. Just as in our economy – where we often talk about the ultra-poor and ultra-wealthy – it’s the middle class that keeps things moving along.

Google Faces Uphill Battle to Win Microsoft Office Fans

Last week, I expressed my own opinion on the difficulty Google will face trying to switch consumers from Microsoft Office to their alternative offering.

Today, eWeek dedicates an entire article to the challenges Google will face. The biggest obstacles?

1. Privacy fears
2. Cost of migration
3. Lack of synchronization with other apps