DMA Announces SEO SEM Certification

Nothing quite replaces experience and reputation when it comes to search engine marketing, but not everyone can make that claim. For those that either need some help learning about search or perhaps need some credibility assistance, the DMA has launched a certification program.

Lee Odden has the details.

PressFeed Brings RSS to Any Web Content

While at SES in San Jose, one booth caught my attention and it belonged to PressFeed. It wasn’t the actual booth that caught my eye, but the promise of what PressFeed offers.

The company offers a service that allows anyone to quickly convert any web content to RSS. It’s a great opportunity for companies looking at ways of syndicating their content without having to start a blog or hire a developer.

Now there’s no excuse for not syndicating your press releases or new product additions.

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Yahoo Acquires Jumpcut

TechCrunch is reporting Yahoo has acquired Jumpcut an online video editing service.

Here’s what Jumpcut has to say about the deal…

We have worked hard to pioneer great online video editing technology that can truly enhance the online video world by enabling anyone to become a creator. Joining forces with Yahoo! Video will provide the resources to bring Jumpcut users and our partners more great social media experiences. As part of Yahoo! we’ll be working on bringing video editing and remixing to everyone with an Internet connection.

And they have a cute video too!

Feedvertising Launches with RSS Advertising

Something worth checking out from TLA is the launch of Feedvertising. The new service allows you to control your own ads within your RSS feed. Very cool!

Online Ads See Slowing Growth, Still Kicking Butt

It’s somewhat amusing to read about the online ad industry seeing “slower” growth, then discover that the growth rate is still in double digits.

Internet ad spending is set to grow 26.8 percent this year to $15.9 billion for 2006, down slightly from last year’s rate of 30.3 percent, according to the latest research from eMarketer.

The minor slowing of growth is consistent with the 2.2 point drop from 2004 to 2005, and signals a maturing market, but one that can support sustainable growth, according to Geoff Ramsey, CEO of eMarketer.

The industry will only just double its size in the next 3-5 years – we’re all doomed, doomed I tell you! ;-)

Comparing Organic Search Conversions with Paid Search

ClickZ summarizes a new WebSideStory summary that looked at the conversion rate of paid search compared with organic search.

The study looks at traffic and conversion data from 20 business-to-consumer e-commerce sites during the first eight months of 2006. Paid search had a median order conversion rate of 3.4 percent, while organic search results produced a conversion rate of 3.13 percent. The data set included more than 57 million search engine visits.

It’s certainly interesting to highlight the actual conversion rate. However, it doesn’t help us too much because it doesn’t include the entire search cycle. For example, how many of those converting via paid searh, started their initial research by clicking on organic results?

Can New Social Network Site Wallop MySpace?

I remember when Wallop was first “beta’d” by Microsoft and to paraphrase Shania Twain, “it didn’t impress me much.”

After being spun-off as its own company, Wallop is re-launching and promising to enhance the experience you get with other social networking sites.

Wallop operates as an invitation-only network and offers free profile customization that doesn’t require a person to delve into HTML code. However, people can also pay for interactive graphics and features called “mods,” created by Flash developers and designers.