Andy Beal Dares to Ask Google CEO About Click Fraud

On Wednesday, Search Engine Strategies attendees were treated to a keynote chat between Danny Sullivan and Google CEO, Eric Schmidt. Much has been covered of that session and I’ve already highlighted what I found to be the most interesting. Immediately after the chat, around twenty journalists, and a handful of bloggers, were given the chance for a private Q&A session with the Google chief. I was lucky enough to be on the list and, as the session was “on the record”, I took lots of notes and even asked Schmidt to discuss the real threat associated with click-fraud.

On Net Neutrality…

Sincere Thanks!

I wanted to take the opportunity to thank all the people who came up to me and offered words of support and encouragement.

Everyone I spoke with feels that this is a good move for me, and those of you who are already in consulting have made a compelling argument for taking that path.

If I didn’t get to see you, I’ll be around Thursday morning, so give me a call 919-624-2714.

I’ll keep everyone updated, as I evaluate the many different opportunities presented to me.

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Google CEO Eric Schmidt at SES San Jose

Danny Sullivan sat down with Google CEO, Eric Schmidt and discussed many Google topics. Here’s what I found to be most interesting…

Schmidt doesn’t worry so much about the US government getting Google’s data, as much as he “worries about non-US governments getting the data.”

Why doesn’t Google provide a breakdown of Google Adwords data? “Too many people are trying to reverse engineer, so we don’t release the information.”

Impressed with the MTV and MySpace deals? Schmidt said that “many more deals are coming.”

He’s happy with the current state of radio ads and reminded Danny that they had only just started with radio ad whereas paid search has had 7 years of growth already.

Despite what it may look like to the casual observer, “all new product launches are part of a master-plan.”

Search Engine Strategies Photos

I’ve done a better effort of taking photos at the San Jose show. You can view them at Flickr.

Google Booth Sign

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Drinks for Links?

We had a little timing issue during today’s Online Reputation Monitoring panel at SES San Jose. Being the last speaker, moderator Chris Sherman, indicated that I’d need to rush my presentation.

On that basis, I jokingly asked how many bloggers were in the audience. Many raised their hands and I told them that they were all my favorite bloggers and that if they told their readers how great my presentation was, I’d buy them a drink at the bar. Concluding, “that’s how you ensure a good reputation among bloggers”. ;-)

While everyone saw the joke, unfortunately for me, Rand Fishkin and Greg Jarboe thought it would be a good opportunity to link-bomb me with the phrase “drinks for links” and so it’s started.

Google Fights Back at Inflated Click-Fraud Studies

Google has had enough of the FUD surrounding click fraud and has fired back at the companies releasing click fraud studies.

In a report released by Google (pdf), the company attacks three studies claiming that they are either based on guesswork or they are tracking too many “ficticious clicks”.

“Thus the reportÂ’s conclusions about the percentage of fraud and financial loss for the industry are essentially a poll of the perception of the size of the problem (with the backdrop of the previous coverage of high estimates) rather than actual size of the problem. This is analogous to estimating crime rates in a country by asking some residents how much crime they think there is, and averaging those guesses to state that number is the actual rate.”

Ouch!

Google Fighting Verb Usage

SEW reports on Google’s attorney’s attempts to stop media using “google” as a verb.

According to the (hand addressed) letter sent to the Washington Post Google has come up with some examples or suggestions to linguistically aid us in the future. What is appropriate is “He ego-surfs on the Google search engine to see if he’s listed in the results.”, and inappropriate language is “He googles himself.”

Well they need to get on the phone to T-Mobile, as I spotted this at DFW airport…