Eric’s continuing his quest to interview 1,000 marketers and has added podcasts with three friends.
“It looks like people have some good browsers choices already,” Schmidt said. “We would not build a browser for the fun of building a browser,” he said.
Pretty much everyone took the comment to mean, “no Google browser”, but I’ve been listening to Google long enough to know that they always leave the door open. While Google wouldn’t build a browser for the “fun of building a browser”, building it to make some cold, hard cash, is a pretty good reason.
The Carolina Hurricanes are in game 7 tonight – and with that much hockey, you quickly learn that deking is an important part of any strategy.
Two different stories point to Google’s struggle to expand into new forms for advertising.
FT.com looks at the company’s hopes of reaching brand marketers, something Yahoo does a whole lot better. According to CEO Eric Schmidt…
“There’s demand for branded advertising product in every country and in every market and from every kind of customer,” Mr Schmidt said. “It’s a question of whether our system, which is so highly measurable, can really handle that . . . We have not yet come up with an approach that meets the kind of measurable . . . based advertising that we’d really like to put our brand and our name behind.”
Meanwhile, MarketWatch focuses on Google’s inability to tap into print ads.
Whenever two great ideas come together, it’s now common to see some kind of trite reference to the classic “your peanut butter is in my chocolate“, made famous by Reese’s Peanut Butter Cups. Often the comparison is weak and the new product fails to live-up to the expectation created by the use of such a comparison. Not so with Ask.com which today announces the launch of “Blog & Feed Search” – the integration of its search expertise with the blogging technology of Bloglines. And what a sweet treat the company is serving up.
AP has details of Yahoo’s changes to its online video service, in an attempt to better compete with YouTube and Google Video.
Yahoo will store homemade videos on its own site for the first time as it attempts to build a platform for people to browse and rate the clips. The videos will be separated into different categories, including a section devoted to the most-watched selections.
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