More MSN Adcenter Upgrades Coming

If you are planning to make any changes to your Adcenter account on Saturday, you better make new plans

Dear Microsoft adCenter Advertiser,

We’ve listened to your feedback, and we are pleased to let you know about an upcoming Microsoft adCenter upgrade that offers new features to improve your online advertising experience.

Some upgrade highlights:

Now, use Microsoft adCenter with the Firefox 1.5 browser!
Daily, weekly, and monthly data will be updated on a more frequent basis to help you view results and optimize campaigns efficiently.
Filter the time frame for which you want your campaign and order summaries to show, instead of viewing them in the life-to-date format.
User-interface changes to the reporting tab will make it easier to use. Boosts IAC Revenue

Looks like IAC’s acquisition of last July was a smart move. helped boost IAC’s quarterly advertising revenue from $11.5 million to $131.3 million. Total revenue grew 18% to $1.6 billion.

Via MediaPost.

Channel Sponsors

USA Today Profiles Danny Sullivan

If you’re still not sure who Danny Sullivan is – you’re either new to the industry or living in a pretend world of your own – USA Today has a good profile of the world’s most famous search engine expert.

Google AdWords Now on XM Satellite Radio

Google and XM Satellite Radio have announced a new partnership that will see Google advertisers being able to place ads on XM’s non-music channels.

As part of the deal, Google advertisers will have a simple, automated way to reach XM’s millions of subscribers nationwide and XM will have access to Google’s large and small advertisers to offer relevant, targeted messages to their subscribers. After months of trials, the new platform is now in full production for dMarc advertisers. Google AdWords’ customers will be able to place terrestrial and satellite radio spots when the dMarc platform is integrated into AdWords targeted for fourth quarter of this year.

If the dMarc platform is indeed integrated with AdWords by the end of the year, expect to see other deals announced over the coming months.

Microsoft Launches Windows Live Spaces

Microsoft is the latest company to try and take on MySpace’s social network dominance. They’ve announced the launch of Windows Live Spaces a blogging and social networking site which will replace MSN Spaces.

Michael Arrington reveals two of its new features:

* a Friends Module that can be added to a space. Users then invite friends who will then appear on the site. Clicking on the messenger icon will initiate an IM session with that friend as well.

* gadgets can now be added to spaces with a single click.

The Spaces Team reveal more at their blog.

Yahoo Launches Corporate Blog

Yahoo may have many blogs already, but they’ve decided they also need a corporate blog.

How do you find the resources to build a blog when you’re a multi-billion dollar media company? You hire an intern, of course!

I’m a 20 year old intern hailing from Houston, Texas while attending Georgia Tech in Atlanta and built the whole site. I talk about that in more depth here. Says, Paul Stamatiou in an email.

Google Analytics interview, profiles increase announced

Marketing researcher (UK) E-consultants just published an interesting interview with Brian Clifton, European head of web analytics at Google.

In the interview Brian talks about clearing the Google Analytics backlog (doors are now wide open), why Google Analytics was launched as a free service, concern about Google having access to conversion data relative to AdWords pricing, and availability of third-party consultants to help insure a successful configuration.

If you already have your Google Analytics account up and running you may be pleased to know that Google just increased the number of profiles you can use to track websites, sub-domains, or additional goals from 5 to 10.

-Timothy Seward
ROI Revolution