Visualizing Visitors with Crazy Egg

Just the name of start-up Crazy Egg, warrants a blog post, but the company also offers a neat looking visitor tracking tool to boot!

Web analytics firms have been offering site overlays for a few years now and we’ve all seen those cool “eye-map” images. Crazy Egg offers a cool twist on both of those ideas with it’s “Heatmap” interface, which allows you to get a quick and easy snapshot of what works on your site and what doesn’t.

I’m off to try their free plan and see if the tool is as useful as it is pretty! ;-)

Hat-tip to Jonathan.

Miva Serves Up In-line Text Ads

Ad network Miva is adding a new pay-per-click ad – in-line text links that show pop-up ad whenever a user mouses over them.

The service is called Miva InLine, and is similar to the type of ads already offered by IntelliTXT. As ClickZ reports:

When a user mouses over an InLine ad, a floating ad appears, showing the top-bidded pay-per-click ad from Miva’s advertisers for that keyword. Later this year, InLine ads will also include advertiser logos. Ads are clearly labeled, with a link to more detailed descriptions of the source of the ads.

I have mixed feelings over these ads. As a reader, I often get annoyed when I think I’m clicking a link, but instead clicking an ad. However, I can see the appeal for publishers, looking to monetize their content.

Channel Sponsors

Microsoft Launches Windows Live Search

CNET reports on Microsoft’s launch of Windows Live Search, which offers an improved user interface and more search features.

Live Search lets users hunt for news, images, video, blogs and RSS feeds through one search portal. The new features are intended to help simplify Internet searches, like the scoping bar on the top of the page that keeps the information from a previous search so the next search is done in the context of the first.

Microsoft is taking a leaf out of the book, by adding “related searches” to the right side of the screen. The feature utilizes the previous queries and results of other who performed the same search request.

The service is supposed to be out of beta, yet all of my search results came from Strange.

Please take a moment today to…

…remember those who lost their lives
…give thanks to those who risked their lives to help others
…and say a prayer for the families who lost a loved one that day

Google Recommendations for Personalized Homepages

Google has launched a new module for its personalized homepage users.

The module called “Interesting things for you” features searches, web pages, and gadgets. The searches were previously available in Search History Trends and included the top gaining queries related to your searches. So the recommended items have two qualities: they are popular and related to your searches.

Over at SEW, Phil Bradley offers his initial thoughts on the accuracy and usefulness of the suggestions.

Business Buying Decisions Influenced by Blogs

MarketingVOX breaks-down new details of a study conducted by KnowledgeStorm and Universal McCann on how blogs influence B2B purchasing decisions.

…more than 53 percent of respondents saying the content they read in blogs has an impact on their work-related purchasing decisions. Some 80 percent of respondents say they read blogs, with 51 saying they read them at least once a week.

The study also reveals a large majority of respondents get their news and information via blogs. So while regular consumers may not have fully embraced blogs as an alternative to mainstream media, business and IT professionals certainly have.

Can Lycos Find New Model for Success?

You know a search engine is in trouble when Danny Sullivan declares “I frankly stopped caring about it two years ago”.

That’s the not-so-kind tag given to former search giant, Lycos. The company has certainly falling very far from favor – it’s value dropping from $12.5 billion in 2000 to $105 million in 2004 – but, with a new CEO, the company hopes to re-brand itself as video content provider.

As CNET reports

Lycos is set to debut a new Web application in the fall, though [CEO] Tolle is only saying it will combine aspects of film downloads and distribution with community and social networking. That sounds like a mish-mash of social networking leader and hot video-uploading site YouTube, along with DVD home delivery firm Netflix.