TechToolBlog has received a survey request from Google that appears to focus purely on radio ads.
One of the more interesting and revealing questions was that Google was planning on putting advertisers directly in touch with production talent for creating radio advertisments. I am betting they have some sort of GUI interface were you put in copy, type of voice to be used, pause points, emphasied points etcâ€¦ and Google pushes it to a production house
Google certainly has the capabilities to offer radio ads and the last time they sent out a client survey, it focused on prints ads, which Google later launched.
We’ve received a lot of positive feedback for our recent upgrades to SEMLogic and many of you have viewed the video demo. We wanted to let you know that starting next week, we’re going to lift the lid on what it takes to get a web site on the first page of Google, Yahoo and MSN.
Each week for the next 3 weeks, we’ll pick an extremely competitive keyword and then reveal SEMLogic’s findings on what each search engine is looking for, in order to be ranked for that keyword.
Is backlink quality more important on Google than Yahoo? Does MSN look more at the title tag than Google and Yahoo? What weight do each of the search engines give to on-page factors?
CNET looks at what appears to be one of Google’s weak areas, social networking. True, it has Orkut and Blogger can be considered a social network, but Orkut is mostly for the Brazillian mafia and – even though I user Blogger – it’s not had a major update since Google acquired it.
Two cool SEO tools you should take a look at…
Page Strength by SEOmoz – if you’ve given-up on using Google’s PageRank as a measure for a web page’s value, you should check out Rand’s new tool.
SEO for Firefox by SEO Book – Aaron gives Firefox users a neat tool that integrates useful info with Google and Yahoo’s search results.
ClickZ has details of a misleading study conducted by Nielsen//NetRatings that suggests podcasts are more popular than blogging. Be sure to catch the subtleties in the study’s claims…
“More people have downloaded a podcast lately than have published a blog”
It’s not apples to apples, folks. What we need to compare is how many have published a blog, compared to the number publishing a podcast OR how many have read a blog compared to those who have listened to a podcast. I’m sure blogs trump podcasts in either scenario.
Andy Beal is no longer associated with Fortune Interactive. View Andy’s consulting services.
You’ve heard a lot recently about the great things going on at Fortune Interactive. I wanted to share a photo of the team that has made it all possible.
From the left: Rick Ferguson, Matt Promise, Jay Donohue, Anthony Long, Meghann Porter, Erin Gordon, Frank Reed, Cameron Morrison, Jennifer Dennis, Andy Beal, Cindy Bowman, Cindy Akus, Scott Gardner, Brian Reitter, Paul McCain, Daniel Boyd, Chris Maynard, Ben Wills, Michael Marshall, Al Scillitani.
I may be biased, but these are some of the finest search marketers I have ever had the privilege to work with. Without their efforts, Fortune Interactive would not be the great company it is today!
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