If you’re not a regular reader, you’ll be hearing this for the first time.
For all homeowners and renters in Mountain View comes good news from uncle Google. To offset the high cost of living, the company is donating free WiFi access to the entire city!
Radios hanging on lampposts throughout the city are now broadcasting a “GoogleWiFi” wireless (802.11b/g) signal that brings wireless Internet access to the city’s residents, businesses, and visitors. All anyone needs is a laptop or other wireless-enabled device and a web browser to get online. Then Mountain View users can select the “GoogleWiFi” signal, open their web browser and sign in with a free Google Account.
ClickMuse has an interesting new offering – Adwords Optimizer. The service claims to scan your AdWords data and makes recommendations on what ads to update. ClickMuse says that those who have used it find it cuts down their “tweaking” time by 75%.
So how does it work?
The AdWords Optimizer will send you an alert as soon as one of your Ad Groups is ready to be optimized. So now you know exactly when it is time to take action and keep boosting the CTR of your Ad Groups.
You will no longer have to go through all of your Ad Groups to manually check and calculate if one ad is outperforming another. All of this will be done automatically by the AdWords Optimzer saving you hours per day.
Over at the official Google Blog come news that the company has acquired Neven Vision to help it improve Picasa, its image organizer offering.
Neven Vision comes to Google with deep technology and expertise around automatically extracting information from a photo. It could be as simple as detecting whether or not a photo contains a person, or, one day, as complex as recognizing people, places, and objects. This technology just may make it a lot easier for you to organize and find the photos you care about.
It could also be used to help Google understand the content of images and video so that it can sell relevant ads. But I’m sure if asked, they have “no plans” for that at this stage.
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