Business Buying Decisions Influenced by Blogs

MarketingVOX breaks-down new details of a study conducted by KnowledgeStorm and Universal McCann on how blogs influence B2B purchasing decisions.

…more than 53 percent of respondents saying the content they read in blogs has an impact on their work-related purchasing decisions. Some 80 percent of respondents say they read blogs, with 51 saying they read them at least once a week.

The study also reveals a large majority of respondents get their news and information via blogs. So while regular consumers may not have fully embraced blogs as an alternative to mainstream media, business and IT professionals certainly have.

Can Lycos Find New Model for Success?

You know a search engine is in trouble when Danny Sullivan declares “I frankly stopped caring about it two years ago”.

That’s the not-so-kind tag given to former search giant, Lycos. The company has certainly falling very far from favor – it’s value dropping from $12.5 billion in 2000 to $105 million in 2004 – but, with a new CEO, the company hopes to re-brand itself as video content provider.

As CNET reports

Lycos is set to debut a new Web application in the fall, though [CEO] Tolle is only saying it will combine aspects of film downloads and distribution with community and social networking. That sounds like a mish-mash of social networking leader MySpace.com and hot video-uploading site YouTube, along with DVD home delivery firm Netflix.

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Ask.com Announces R&D Center in Germany

Ask.com is expanding it’s European footprint with news that they creating a research and development center in Hamburg, Germany.

“The expansion of our European research and development team will allow Ask.com to continue to develop and scale our world-class search,” said Apostolos Gerasoulis, executive vice president of search technology at Ask.com.

The company also announced the appointment of Eric Heymann as director of global content acquisition for Ask.com and head of the Hamburg team.

A Search Engine For Tracking Federal Spending

AP is reporting growing support for the creation of a Google-like search engine for tracking federal goverment spending.

A far-flung coalition of groups across the political spectrum supports the idea and their efforts were rewarded Thursday as the Senate passed a bill to build a Google-like search engine to allow people to track online approximately $1 trillion in federal grants, contracts, earmarks and loans.

Why not just ask Google to do it for them? It’s not like we need to worry about privacy issues, Google already knows more than the government anyway! ;-)

SEOMoz Generates More Traffic Than Search Engine Watch?

There’s an interesting referral battle going on in MarketingPilgrim.com’s analytics. Both Rand and Barry linked to my Top 10 Business Mistakes Search Marketing Firms Make article. So far, SEOMoz.org has referred more visitors than SearchEngineWatch.com. ;-)

For the week:

SEOMoz.org = 316 referrals
blog.searchenginewatch.com = 308 referrals

I obviously don’t believe Rand has more traffic than SEW, but it does suggest that his readers are more engaged than those that visit SEW.

I’ll let you know if SEW pulls ahead of SEOMoz. ;-)

Digging Into Diggs Algorithm for Stories

Jason Dowdell sat down with Kevin Rose (President)and Jay Adelson (CEO) of Digg.com and asked them about the algorithm used to score stories posted.

Jason’s posted a recap of the scoring elements Digg uses.

Google SitesLinks, the New Name for Those Puzzling Links

In case you’ve been dying to know why you’re seeing some #1 listings on Google show additional links, your misery is about to end my friend.

Yes, the big news of the day is that Google has officilly named these little links. It obviously took them months of research and debate to decide on the new name, but I think they got it right…”SiteLinks”.

Cue two Irish guys holding pints of Guinness…