Washington Post Joins Paid Text Link Business

Steve Rubel (that’s Roo-bell folks) has details of a new Washington Post initiative to sell ads on blogs.

…WaPo is building a network of bloggers who want to participate in the program. Like BlogAds, advertisers can browse the network and find blogs to advertise on within their verticals. The bloggers and the Post split the ad dollars.

The Washington Post is also learning from the paid link brokers too…

…the bloggers who opt into the program don’t just earn dollars but also a rotating link to their site in a special Sponsored Blogroll box that sits right on the Washington Post home page.

Lee Odden Gets a Facelift?

When we gave Marketing Pilgrim a botox shot, we mentioned that we knew some other blogs where preparing for major facelifts.

Lee Odden’s excellent Online marketing Blog, has a fantastic new look.

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Google Attracting Major Shareholders

There’s been talk recently that Google’s stock has been off it’s all time high and down this year.

TheStreet.com counters that investment funds are still big fans for Google.

During the second quarter, institutional shareholders bought 12 million more shares of Google than they sold, according to data from InsiderScore compiled from SEC filings.

Considering they’re betting millions of dollars on Google – whereas as most retail investors spend just a few thousand – I would imagine they’ve done their research. ;-)

Google Beams-up Star Trek Geeks

Where does Google go to find it’s talent? It boldy goes, where no man has gone before! [groan]

Actually, Google did set-up a booth at a Las Vegas Star Trek convention, figuring that it could find the next Scottie.

Google deemed the convention a prime place to search for talent because the fans tend to be tech-savvy, passionate, and in tune with the show’s theme of expanding the boundaries of human accomplishment, according to Google Earth chief technologist Michael Jones.

Google’s booth even looked like the bridge of the Enterprise and staff dressed like Trekkies!

What Should Your Company Monitor?

Pronet Advertising has a list of the things your company should monitor. How do you monitor these things? How about a handy-dandy Beginners Guide to Online Reputation Monitoring.

Google Accepting New Writely Accounts

Since Google acquired word processing collaborator, Writely, invites have been very limited. TechCrunch sends word that you can now sign up for a Writely account.

Writely offers an easy way to share word documents and make changes in an online environment. I’ve had mixed experiences with it – sometimes it doesn’t save changes made by others – but overall it’s a neat tool.

Video: Top 10 Ways to Send Traffic to Your Blog

It seems like “Top XX Lists” are hot content right now, so I thought I’d join in. In true David Letterman style, I’ve put together my list of The Top 10 Ways to Bring Traffic to Your Blog…Not.