Google Fights Back at Inflated Click-Fraud Studies

Google has had enough of the FUD surrounding click fraud and has fired back at the companies releasing click fraud studies.

In a report released by Google (pdf), the company attacks three studies claiming that they are either based on guesswork or they are tracking too many “ficticious clicks”.

“Thus the reportÂ’s conclusions about the percentage of fraud and financial loss for the industry are essentially a poll of the perception of the size of the problem (with the backdrop of the previous coverage of high estimates) rather than actual size of the problem. This is analogous to estimating crime rates in a country by asking some residents how much crime they think there is, and averaging those guesses to state that number is the actual rate.”


Google Fighting Verb Usage

SEW reports on Google’s attorney’s attempts to stop media using “google” as a verb.

According to the (hand addressed) letter sent to the Washington Post Google has come up with some examples or suggestions to linguistically aid us in the future. What is appropriate is “He ego-surfs on the Google search engine to see if he’s listed in the results.”, and inappropriate language is “He googles himself.”

Well they need to get on the phone to T-Mobile, as I spotted this at DFW airport…

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Hanging at the Googleplex

What a busy day!

Up at 4:30am to catch a flight from Raleigh to San Jose. Pick-up the rental car and head straight to Google’s offices, aka “the Googleplex”.

It took me almost as long to find a parking space as it took me to drive from the airport to Mountain View. And that’s about as detailed as I can get with this summary of today’s visit. While hundreds of people meandered around the courtyard, grabbing lunch, riding scooters, sitting in massage chairs – my meeting was about as covert as it gets.

No photos of anything inside – although I did manage to smuggle out a Cliff Bar from one of the numerous snack stations – and every meeting I had was “off the record” and not for blogging. Do they even know how much that hurts!

Google Signs Exclusive Search Deal with MySpace

We posted earlier that we suspected Google may be getting ready to sign a deal with MySpace – ok, it was a very tenuous link – but it looks like the two have signed a deal.

The agreement calls for Google to power web, vertical and site specific search for and the majority of Fox Interactive Media properties. Google will be the exclusive provider of text-based advertising and keyword targeted ads through its AdSense program, for inventory on Fox Interactive Media’s network. Google will also have a right of first refusal on display advertising sold through third parties on Fox Interactive Media’s network.

iProspect Opens San Francisco Office

iProspect has announced the opening of a San Francisco office which will serve as a for the firms west coast sales and operations.

What they really need is a Raleigh office! ;-)

Blogosphere 100 Times Bigger than in 2003

David Sifry has updated his State of the Blogosphere and reveals what’s been happening in the past 3 months.

Some of the new details include:

* Technorati is now tracking over 50 Million Blogs.
* The Blogosphere is over 100 times bigger than it was just 3 years ago.
* Today, the blogosphere is doubling in size every 200 days, or about once every 6 and a half months.

It’s still quite amazing how fast blogging continues to grow. As a market grows, it becomes more and more difficult to show any percentage gain. While the blogosphere growth does appear to be slowing – doubling every 6.5 months as opposed to 5.5 months last year – it’s still growing at a phenomenal rate.

Google and Viacom Strike MTV Video Deal

The WSJ reports Google and Viacom have joined forces to syndicate MTV content around the web.

The clips will be embedded with video advertising and the resulting ad revenue will be shared between Viacom, Google and other Web sites that run the clips.

“Our technology takes MTV’s video, marries it to an ad, and shows it on a third site. No one’s ever done this before,” Google Chief Executive Eric Schmidt said in an interview. “If this works, it would be a very large business for all players.”

This is a shot in the arm for Google’s Video Adwords efforts.