Digging Into Diggs Algorithm for Stories

Jason Dowdell sat down with Kevin Rose (President)and Jay Adelson (CEO) of Digg.com and asked them about the algorithm used to score stories posted.

Jason’s posted a recap of the scoring elements Digg uses.

Google SitesLinks, the New Name for Those Puzzling Links

In case you’ve been dying to know why you’re seeing some #1 listings on Google show additional links, your misery is about to end my friend.

Yes, the big news of the day is that Google has officilly named these little links. It obviously took them months of research and debate to decide on the new name, but I think they got it right…”SiteLinks”.

Cue two Irish guys holding pints of Guinness…

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Ford Motor Buys Ads on 400 Blogs

More good news for those of you (us) looking to cover our latte addiction by selling a few ads on our blogs. Jalopnik reports the automaker purchased the ads via the BlogAds network.

To the right is an example of an ad running on Gothamist.

Reading the Jalopnik post, it looks as if a debate is waging as to whether this represents a “Cluetrain” moment for Ford. Blogads’ Henry Copeland certainly seems to think so, but I tend to agree with Jalopnik that they are not. There needs to be a two-way conversation, and the ads are clearly one-way. Still, it’s a step in the right direction for Ford, who at least realizes the value of the blogosphere.

Hat-tip to Bill Ives, who offers his own thoughts.

Waggener Edstrom Offers Online Monitoring

Waggener Edstrom Worldwide is going to start helping clients monitor what is being said about them online. According to Enid Burns, their new Narrative Network tool will help companies measure effectiveness of online and offline branding campaigns.

The Narrative Network is software that generates visual maps of reportage and chatter taking place on the Web and in offline media. “The maps give clients a clear and holistic view of their corporate image and how successful their marketing communications efforts have been to date,” said Daniel Gallagher, VP of research at Waggener Edstrom.

The tool will track web sites, blogs and social media sites and uses a text mining and mapping software to sort relevant data to render a map.

Yellow Pages Publisher Buys LocalLaunch SEM Firm

ClickZ’s reporting RH Donnelley Corporation, which publishes the yellow pages, has acquired the 40-person search marketing firm, LocalLaunch.

“We’re trying to provide a one stop shop for the small- and medium-[sized] businesses…online and off,” explained Sean Greene, VP digital strategy and business development at RH Donnelley.

If this is your “bag”, you’ll find extensive details in the Click article.

Free Reputation Management Guide for Students

Tom Drugan of Naymz.com, has put together a free guide aimed at rebellious college students (and other young’ns) that are now just realizing the damage they’ve done to their reputation via MySpace, Facebook etc.

It’s a quick read, but provides some useful ideas for those looking to clean-up the search results for their own name.

If you need further help on actually monitoring what’s being said about you, don’t forget our reputation monitoring guide.

MSN Rolling Out Behavioral Targeting

ClickZ has details of MSN’s rollout of behavioral targeting for adCenter.

The behavioral targeting technology will place Web customers into one of 18 segments as dictated by a combination of their online search habits and Web pages visited. Based on their segment, customers will be served display ads that are relevant to their interests.