Reuters Faces Blog Backlash for Altered Photo

It’s interesting that, just before I get ready to discuss online reputation monitoring at SES San Jose, Reuters is facing a blog storm. The news organization has been caught publishing an altered image of Beirut, after an air attack.

A Reuters photograph of smoke rising from buildings in Beirut has been withdrawn after coming under attack by American web logs. The blogs accused Reuters of distorting the photograph to include more smoke and damage.

As Rubel points out, the blogosphere is going crazy. Reuters has done what they should do, withdrawn the image and apologized.

Google Webmaster Central Takes Place of Sitemaps

SEW reports that Google has re-named Google Sitemaps to Google Webmaster Central and added some cool new tools in the process. Including…

Preferred domain: Is your site available with and without a www prefix? Until now, the recommendation was to do a 301 permanent redirect of one to the other. But some people can’t easily do this. Now sitemaps has a preferred domain tool that lets you pick which you prefer.

Channel Sponsors

Departing Fortune Interactive

Some of you will no doubt experience déja vu by the time you get to the end of this blog post, but I am announcing my departure from Fortune Interactive.

Last summer, after considering many opportunities, I decided to join forces with an investment group and help them form and launch a new search engine marketing firm. We discussed many plans and defined a clear vision for the launch of Fortune Interactive. The investment group agreed to provide the funding needed to build a world-class SEM firm, and I would bring the leadership, form a phenomenal executive team, hire great employees and attract discerning clients.

SES San Jose Next Week

Next week’s posting will likely be erratic as I have a packed schedule while out at Search Engine Strategies San Jose. I have meetings at Google, Ask and with LookSmart; I’ll be meeting with by blogging-buddies Jeremiah and Avinash; four parties to attend, and, oh yeah, I’m speaking too!

On that note, look what SES put together…

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Enquisite Offers Free Search Metrics Reports

Richard Zwicky has been offering to let me test his new search metrics tool for a couple of months now, unfortunately for me, I’ve been too busy to take him up on his offer.

Good news for everyone else, the tool is now available in beta at Enquisite.com and is completely free!

Enquisite is a cross between a web analytics tool and a search engine ranking report. You can learn more at their blog.

Search Engine Optimizer One of the Four Hottest Jobs

Staffing firm, Robert Half International, has published a list of what they feel are the “four jobs on the cutting edge”. One of those jobs, happens to be “Search Engine Optimizer”.

Search engine optimizers (SEOs) increase a firm’s Web site traffic by improving its search-engine page rankings. This is an especially important task in today’s Internet-driven world, where many customers first learn of an organization and its products or services through the Web. Because of a shortage of experts in this relatively new area, many top SEOs receive multiple job offers.

Thanks to Brent Franson for the tip, who by the way, would prefer to be called a “Search Engine Marketer”. I’d go one step further and say “Search Marketer” – but mostly to stop my pal Mike Grehan from asking me which search engine I am marketing. ;-)

Rollyo Adds New Search Features

Marketing Pilgrim’s site search engine is powered by Rollyo, a great tool that allows you to compile a search index of your favorite web sites.

Techcrunch brings words that Rollyo has added a slew of new features including a RollBar Bookmarklet, which allows you to search any site you happen to be visiting. Perfect for any site that doesn’t have its own site search tool.