Here’s the most interesting stats pulled from SER’s coverage of “The Search Landscape” session at SES.
* 24% of clicks on Google go to AdWords.
* 20% of search conversions happen during first session, 33% occured 5-8 weeks later.
* Google driving 11.1% of shopping/classified traffic, Yahoo ~5%, MSNsesny2006
I don’t recall the last WSJ article I read where I pretty much nodded my head in agreement to every word, but you MUST read Jason Fry’s take on the current status of blogging and the future of the medium.
Blogs will be everywhere in the near-future, but singling them out amid the Internet tumult will seem odd, like talking about one’s favorite commerce or community sites as a group. Media companies will use blogs to track fast-moving stories and bring some much-needed attitude and voice to their brands. Corporations will use them for updates and conversations with their own employees or customers.
If I ever I bump in to Jason, I’m buying.
[While we're on the subject of click fraud, regular reader (and now, occasional contributor) Mike O'Krongli offers his thoughts on how click fraud could cause Google a lot of headaches. Anyone at Google care to drop us their thoughts on Mike's scary prediction?]
Affiliate programs were very popular and profitable for a short period of time in the late 1990′s but automated bots brought an end to that product. While Google has learned many lessons from that time, the sheer size and scale of the internet makes it more difficult to detect fraud. The internet criminal has also evolved and has many more tools in his box. I predict PPC will meet with the same fate as the early affiliate programs, only with larger monetary losses to more businesses.
Call it what you want, Google appears to be testing a secure payment system at Google Base.
For buyers, this feature will provide a convenient and secure way to purchase Google Base items by credit card. For sellers, this feature integrates transaction processing with Google Base item management…we’re starting with a very small number of sellers and we expect to include more over the next several months.
That trembling you feel – no, a T-rex is not about to swallow you up – it’s the sound of eBay and PayPal quaking in their boots.
Hey, if nothing else, it gives email phishers another opportunity to let us know we need to “confirm our username and passwords”.
MeeVee, based in Burlingame, California, is a vertical search company focusing on television listings. Hoping to cash in on the interest in personalized entertainment, MeeVee promises its users a personalized TV guide. Unlike the one-dimensional pages of a TV guide, users get to see promotions and snippets of TV shows when they click on MeeVee’s listings.
MeeVee’s product is currently in beta right now and powers the TV sections of sites like SFGate.com, USA Today, Terra Lycos, and TV Now.
ClickZ’s Kevin Newcomb explores latest click fraud survey results from SEMPO.
While there appears to be increased awareness of click fraud, the actual instances of click fraud remain steady. It looks like more marketers are simply realizing they need to track it.
We also get confirmation that most click fraud comes from shady networks and publishers and not from your competitor clicking on your ad.
Most of the respondents who said they’d been victims of click fraud put the blame on publishers, networks or affiliates attempting to increase their revenue through non-authentic clicks. This so-called “network click fraud” affected 78 percent of advertisers and 59 percent of agencies in the study. Just over half of all advertisers and 41 percent of agencies said they had experienced “competitive click fraud,” where competitors drive up an advertiser’s costs by clicking on an ad multiple times.
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