Industry Acquisitions

Two noteworthy acquisitions today…

Avenue A/Razorfish has purchased Amnesia, an Australian digital agency.

Avenue A/Razorfish acquired the 8-year-old, full-service Amnesia based in Sydney for $3.7 million in cash, reports AdWeek. The small interactive shop’s clients include Xbox, Ikea and Disney. It has about 26 employees and expects $2-$2.5 million in revenue for the rest of the year.

Verizon acquires SEM firm Inceptor, and hopes to combine it with its SuperPages product.

The deal, explained Inceptor Spokesperson Marcia Castracane, “now gives us the financial backing to grow the business and also be a bidding tool for Verizon.” The Massachusetts-based company’s core product is a PPC bid management platform called BidCenter.

Some Advertisers Fight Google Settlement

The Washington Post reports 51 plaintiffs in the recent Google click-fraud settlement have raised objections to the suggested $90 million deal.

Plaintiffs say Google has not done enough to stop click fraud, which drives up advertisers’ bills by falsely indicating the number of Web users who have “clicked” on an Internet ad to seek more information about a product.

Channel Sponsors

Google Adwords Video Ads Best Practices

Google adwords has released its Best Practices for their new video ads. These ads will appear in your content match results.

The real question is, is this the test before they start adding these video ads to the Google search results pages? If so, once they migrate to paid search video ads, what’s next?

People have been talking about actual “commercials” on the internet for a while, is this how it is all going to start?

Ask.com’s TV Ads Go From Primate to Genius

USA Today looks at how Ask.com has increased its share of the search engine industry by rolling out clever TV ads.

It’s an interesting plan to go straight from dumb monkeys to the genius of Apostolos Gerasoulis. That’s how smart you can get folks, by switching to Ask.com. ;-)

Pamela Parker Leaves ClickZ, Joins John Battelle

JBatt has announced he has enticed ClickZ’s Pamela Parker to join Federated Media as manager of author services.

Best of luck Pamela!

Report Released on Google’s Efforts Against Click Fraud

The Google blog has announced that the independent report on their click fraud prevention efforts – required as part of the settlement with Lanes Gifts – has now been published.

Three Days Left to Get Your Discount Pass to SES San Jose

If you’re in the search engine marketing industry, there’s really only one conference you need to attend, Search Engine Strategies San Jose – ok, technically there’s three a year, but you get our point.

It seems the show just keeps getting bigger and better with this year’s event featuring all of your favorite speakers.

You can catch my gig on Tuesday August 8th, when I’ll be discussing Online Reputation Monitoring and certainly don’t miss the 5th Annual Google Dance!

July 24th is the deadline to get the reduced conference pass pricing.