The following is a guest article written by Fortune Interactive’s very talented, Al Scillitani.
Online marketing may increase traffic to your site dramatically; this may not be a good thing.
Mylene Mangalindanâ€™s article in todayâ€™s Wall Street Journal brings up a great point in the uses of analytics in your online paid search campaigns. Simply adding keywords to your paid search accounts is not enough and not only do you need to track your campaigns, but you need to track them down to a keyword level. Why to the keyword level?