If you’re in the search engine marketing industry, there’s really only one conference you need to attend, Search Engine Strategies San Jose – ok, technically there’s three a year, but you get our point.
It seems the show just keeps getting bigger and better with this year’s event featuring all of your favorite speakers.
July 24th is the deadline to get the reduced conference pass pricing.
The Pew Internet & American Life Project released a new survey that looks at the landscape of the blogosphere.
The Washington Post has a nice summary of the stats, but also has this killer quote…
“The average blogger is a 14-year-old girl writing about her cat,” said Alexander Halavais, an assistant professor of interactive communications at Quinnipiac University in Connecticut.
Darn it, I’m not even average!
Kevin Newcomb (happy birthday Kevin!) has details of a new study from Atlas Institute that suggests running display ads (must be a fancy name for “banner ads”) can help improve the results from a search marketing campaign.
The study, which looked at 11 direct response advertisers, found a 22 percent lift in conversions when users were exposed to both search and display ads from the same advertiser
Ok, so us marketers are encouraged to consider display ads alongside search, but don’t go rushing out to buy those fancy skyscraper ads just yet. Here’s some things to note…
Congrats to the guys at 37Signals as they announce Jeff Bezos has made a personal investment in the company.
Here’s the scoop from the 37Signals blog…
Since we launched Basecamp weâ€™ve been contacted by nearly 30 different VC firms. Weâ€™ve never been interested in the typical traditional VC deal…We donâ€™t need their money to run the business and our little black book is full. Weâ€™re looking for something else.
What weâ€™ve been looking for is the wisdom of a very special entrepreneur whoâ€™s been through what weâ€™re going through. Someone who sees things a little differently and makes us feel right at home. Someone with a long term outlook, not a build-to-flip mentality. We found a perfect match in Jeff. Jeff is our kinda guy.
– the search engine optimization industry
– Google’s dominance of the search space
– why did Google send us aspirin?
– why do new Google products generate initial buzz then not live up to expectations?
– Fortune Interactive’s SEMLogic technology
The Mountain View, Calif.-based company said it earned $721 million, or $2.33 a share, for the period ended June 30, up from $342.8 million, or $1.19 cents, a year earlier.
Sales surged 77% to $2.46 billion as the company placed more ads alongside its search results.
So, Google earned $721 million, or $2.33 a share and Yahoo earned $164.3 million, or 11 cents per share.
I predict an increase in Google’s PPS and a further reduction in Yahoo’s – I know, I know, I’m a genius!
© 2005-2014 Marketing Pilgrim, all rights reserved.
Marketing Pilgrim is a proud member of The Pilgrim Network