What can AdLab’s do for you? According to Microsoft:
- Search Funnels: Customers tend to search by entering related keywords in certain sequences. You can use the adCenter Search Funnels tool to help you visualize and analyze these search behaviors through incoming and outgoing queries.
- Search Clustering: Microsoft adCenter’s Search Result Clustering (SRC) technology can cluster search results into semantically related groups in real time and then help your customers browse through the long list of search results. SRC can:
- Disambiguate queries that may produce contradictory results
- Display subtopics for search queries
- Display facts about people
- Show relationships among people
- Return answers when the query is a question