New SEO Tools

Two cool SEO tools you should take a look at…

Page Strength by SEOmoz – if you’ve given-up on using Google’s PageRank as a measure for a web page’s value, you should check out Rand’s new tool.

SEO for Firefox by SEO Book – Aaron gives Firefox users a neat tool that integrates useful info with Google and Yahoo’s search results.

Podcasts More Popular Than Blogging?

ClickZ has details of a misleading study conducted by Nielsen//NetRatings that suggests podcasts are more popular than blogging. Be sure to catch the subtleties in the study’s claims…

“More people have downloaded a podcast lately than have published a blog”

It’s not apples to apples, folks. What we need to compare is how many have published a blog, compared to the number publishing a podcast OR how many have read a blog compared to those who have listened to a podcast. I’m sure blogs trump podcasts in either scenario.

Channel Sponsors

Meet the Fortune Interactive Team

Andy Beal is no longer associated with Fortune Interactive. View Andy’s consulting services.

You’ve heard a lot recently about the great things going on at Fortune Interactive. I wanted to share a photo of the team that has made it all possible.

Fortune Interactive Company Photo

From the left: Rick Ferguson, Matt Promise, Jay Donohue, Anthony Long, Meghann Porter, Erin Gordon, Frank Reed, Cameron Morrison, Jennifer Dennis, Andy Beal, Cindy Bowman, Cindy Akus, Scott Gardner, Brian Reitter, Paul McCain, Daniel Boyd, Chris Maynard, Ben Wills, Michael Marshall, Al Scillitani.

I may be biased, but these are some of the finest search marketers I have ever had the privilege to work with. Without their efforts, Fortune Interactive would not be the great company it is today!

Yahoo’s Laura Lippay Discusses SEO With Lee Odden

Lee Odden has an entertaining interview with Laura Lippay, SEO Program Manager for Yahoo.

Here’s some snippets…

Lee – I see from your Y360 blog that you once worked in the circus. SEO seems like a circus sometimes. Are there any similarities?

Laura – You can say that the ever-changing search marketing world feels like a circus sometimes, but really…we’re talking dudes in spandex flying out of a cannon versus quiet brainiacs sitting behind a computer all day.

Lee – Do you get to use knowledge of Yahoo “secret sauce” in your job?

Laura – Unfortunately, I don’t get any secret sauce from the Search people. I have to get them drunk and hope to get secrets out of them just like everyone else.

New Google Patent Applications

If you’re the kind of person that drools over the details of Google’s patent filings, you’re going to love SEW’s look at dozen of their recent applications.

Google Insiders Selling and Staying

Business Week explains that the stock sales by Google insiders are not causing alarm among investment analysts. The steady planned sale of insider shares is offset by Google’s great performance and retention of employees doing the selling.

Just how much have insiders made?

“The company went public, they’ve done fantastic, and now a bunch of them are getting rich.” In fact, the company’s top executives have earned more from their stock sales than the company has made in profits since it went public in August, 2004. They raked in $5.5 billion by unloading stock during the past 12 months, according to the data-monitoring service InsiderScore.com.

Forget the Real Estate Bubble, What About Social Networks?

It’s a crazy world we live in, when a social network site I have never heard of before – Bebo – turns down a $552 million acquisition offer from BT just weeks after raising a meager $15 million.

Michael Arrington has the details

Bebo has been on fire recently, and now has more than 25 million registered users and 3 billion monthly page views. Myspace, for comparison, has 70+ million users and nearly 30 billion monthly page views.

Seems like a lot of companies have heard the news that MySpace is now the most popular web site in the U.S. and they want a piece of the pie while it’s still hot out the oven.

UPDATE: Both BT and Bebo say the rumor is untrue.