Paid Search Needs Analytics for Best Results

The following is a guest article written by Fortune Interactive’s very talented, Al Scillitani.

Online marketing may increase traffic to your site dramatically; this may not be a good thing.

Mylene Mangalindan’s article in today’s Wall Street Journal brings up a great point in the uses of analytics in your online paid search campaigns. Simply adding keywords to your paid search accounts is not enough and not only do you need to track your campaigns, but you need to track them down to a keyword level. Why to the keyword level?

Congratulations Carolina Hurricanes, 2006 Stanley Cup Champions

‘Nuff said.

Channel Sponsors

Google Using London to Expand Mobile Search

Did you know that, on average, there is one mobile phone for every UK resident? When I left England in 2000, the cell phone industry was about 3 years ahead of the U.S. market, so it’s no wonder that The Times is reporting Google is using London as a base for expansion of its mobile search division.

Google Builds Oregon Googleplex

Via the N&O comes details of Google’s new ‘plex on the banks of the Columbia River in Oregon.

My guess is that all the employees take a bus to work. ;-)

Ask.com Sponsors Treasure Hunters

My wife knew that I’d be hooked on the new reality TV show, Treasure Hunters, the moment they announced Ask.com would be the official search engine of the show – team “Miss USA” was not an influence in any way, honey :-).

It was cool to see some of the contestants wearing the Ask “96″ t-shirts especially as it’s one of my favorite t-shirts. What does “96″ mean? Not wanting to steal Ask’s thunder, but this might help. ;-)

Yahoo Sued for Trademark Infringement on Google AdWords

CNET reports Yahoo and three others companies are being sued by dating site LoveCity.com. LoveCity is accusing Yahoo of trademark infringement by purchasing the keyword “lovecity” on Google.

Interesting Word of Mouth Stats

eMarketer has a recap of recent studies on word-of-mouth marketing.

It’s interesting to see what marketers believe are the most important factors that get consumers talking about their products or services.

82.2% believe it’s the type of service received
70.3% believe how a product or service works

I wonder how these perceptions match-up to what the consumers themselves believe important.

We also learn that 66% of small companies monitor word-of-mouth on a regular basis, with large companies only doing so 33% of the time. Any surprise that it’s more likely to be a larger company that suffers at the hands of negative consumer media?