I’ll be back Wednesday.
JupiterResearch has discovered that consumer-created content (blogs, forums etc) are having an increasing impact on consumer’s online purchasing.
“The power of the consumer’s voice has never been stronger,” said David Daniels, Vice President and Research Director at JupiterResearch. “It is impacting consumer behavior and how companies operate. Smart marketers are not just reviewing consumer-created content, they are studying it and using it to develop strategies to grow their business.”
Interesting stats include…
* 77% of online shoppers use consumer generated product reviews and those that find them useful are more likely to be loyal to recommended stores.
* Consumers who post feedback on forums – positive or negative – spend 22% more online than others.
I’m glad to see AOL considers the accidental release of user’s search data to be unacceptable. The company has fired the researcher responsible and his supervisor, according to CNET.
The culling didn’t stop there, either…
CTO Maureen Govern “has decided to leave AOL effective immediately,” AOL Chief Executive Jon Miller wrote in an e-mail to employees dated Monday.
Seems like an appropriate response to me. Anyone think AOL should do more?
It looks like we’ll have to wait a little longer before we find out if using a trademark in a subdomain is legal or not. The lawsuit that would have helped define the situation has been settled out of court, according to ClickZ.
According to attorney and Santa Clara University law professor Eric Goldman, the case could have set some precedent about third-level subdomains (like the “blog” part of http://blog.clickz.com). While trademark law has been shown to apply to a regular domain name, it has not yet been applied to third-level ones, and it’s not clear that it would apply, he said. It would also help define Google’s responsibility in what subdomains it allows to be registered.
Big news! Google is dead, long live Google!
Well, some people are salivating at news from ComScore that suggests Google lost 1% of market share in July. No one competitor picked up that lone point, with competitors seeing just a small gain.
So, is this the start of the end? Will coming months see Google’s rivals eat away at the search engine’s market dominance?
Or, is this just a small bump in the road for Google? Kind of like a truck running over a possum; you kind of feel something, but shrug it off and continue trundling down the road anyway.
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