Barry Schwartz Now a Looney-Tune?


So Barry Schwartz (aka RustyBrick) feels his current blogging outlets don’t really allow him to express his inner-self, so he’s started a new blog – The Cartoon Barry Blog.

He’s promised to disagree with Danny Sullivan of Search Engine Watch, so that in itself is worth a subscription! ;-)

When Raleigh Bloggers Attack!

If you live in Raleigh (and the Triangle area) and are interested in learning how to monitor blogs/forums and how negative media can impact your company’s reputation, feel free to join me on Tuesday July 25th.

I’ll be presenting at the lunch meeting of the Raleigh Public Relations Society (RPRS), here’s the details:

The meeting will take place from 11:45 a.m. to 1 p.m. at Bogart’s in downtown Raleigh. If you would like to attend the meeting, please RSVP via e-mail to rsvp@rprs.org by 5 p.m. on Friday, July 21. Reservations are needed to ensure that adequate seating is available. Cost to attend is $12 for members and $15 for guests and is payable at the door.

Hope you can join me!

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Google Settles Scholar Trademark Suit

CNET reports that Google and American Chemical Society have settled their trademark lawsuit over Google Scholar.

“The ACS is pleased at the outcome of its lawsuit against Google,” an ACS representative said in response to a query from CNET News.com. “The settlement includes a confidentiality clause and as such the ACS will have no further comment.” A Google spokesman said the company was also “pleased that the case has been dismissed” but provided no further comment.

Google Accessible Search Helps Visually Impaired

Give your employees the opportunity to spend 20% of their time on projects that interest them and they’ll do remarkable things.

Kudos to Google’s T.V. Raman for developing Google Accessible, a “labs” project that prioritizes the list of search results based on how simple the web page layouts are. This makes it a lot easier for those who are visually impaired and using screen reader software.

“A” for effort Raman!

Welcome Timothy Seward to Marketing Pilgrim

Did you notice that last post had neither my name, nor Ben’s, or even Al’s tagged to it? That’s because we’re growing the list of expert authors at Marketing Pilgrim, in an effort to bring our readers even more value and insight.

Welcome Timothy Seward! Tim owns ROI Revolution a web analytics consulting firm and one of only a handful in the US that is Google Analytics certified (and is one of Fortine Interactive’s select partners). Tim knows Google Analytics like the back of his hand and is also one of those people that just loves to help out others.

His first post reveals a sales secret that we’ve been using for some months now – using analytics to see who’s been visiting your site and tracking down the “big name” companies that are ripe for prospecting.

Guerilla Sales and Marketing Technique for B2B Lead Gen Websites

A few months ago, I happened to run across an article on B2B lead generation written by Ruth P. Stevens for Direct Magazine called “Feeding the Beast“.

Ruth’s premise for the article can be summed up:

THE BIGGEST CONTRIBUTION direct marketing can make in business-to-business is sales lead generation. It’s a simple formula: Salespeople need leads to make them more productive, and tried-and-true techniques of targeting, media selection, offer development, message platforms, response management and campaign analysis can help them out.

OK, that sound good but the real interesting tid-bit, labled under the “what’s new in B2B lead generation” intro, was the item that really caught my eye…identifying anonymous web site visitors:

But now, a new way to uncover the anonymous nature of B-to-B Web site visits has emerged: matching data to the visitor’s company domain name.

Corporate Blog Owners See Increased Traffic and Press

Cymfony and Porter Novelli interviewed 73 corporate blog owners to understand what resources corporations are allocating to their blogging efforts and what results they are seeing.

Among many of the stats released, they found…

* The majority of companies surveyed (76 percent) indicated that they have noticed an increase in media attention and/or website traffic as a result of their blog(s)
* 75 percent of respondents reported that the initial goals of their blogs have been met

So what are you waiting for? If you need help starting a corporate blog, we’d be happy to help!