Yahoo Pleased With Click Fraud Settlement

Yahoo’s Click Fraud Suit has finally come to an end. Unlike Google’s settlement where they would give you adwords credit, Yahoo may be dishing out cash to their advertisers.

Yahoo’s response to the suit: “We’re very pleased with this important settlement because it not only validates the strength of the search marketing industry and the effectiveness of our system, but also it allows us to move forward to work more closely with our advertisers and others across the industry to fight click fraud. ”

Not sure why they are so “pleased?” I am sure they are happy the actual suit is over, but I am not convinced this is the last we will see of click fraud issues with Yahoo, Google, and other engines.

Seventy Percent of Large Companies Will Have a Blog by Year End

Not sure why I didn’t blog this earlier, but JupiterResearch released details of a study suggesting 35% of large companies will launch a corporate blog by the end of 2006, bringing the total to nearly 70%.

According to a new report, “Corporate Weblogs: Deployment, Promotion, and Measurement,” currently 64 percent of executives spend less than $500,000 to deploy and manage corporate Weblogs.

I should think so too! Fortune Interactive will design, launch and manage your corporate blog for less than $5k per month – that’s a whole lot less than $500,000. :-)

Channel Sponsors

Fortune Interactive Hiring Again

Andy Beal is no longer associated with Fortune Interactive. View Andy’s consulting services.

If you know of any “rainmaker” sales professionals, send them over to our web site as we’re once again looking to hire proven inside sales execs.

No Matter What Google Says, GBuy Will Compete With PayPal

It’s still a mystery why Google is intent on distancing GBuy from PayPal – maybe it’s to protect their PPS if PayPal whips their butt – but Business Week looks at all the reasons why GBuy will indeed be a PayPal rival.

Yahoo’s David Beach Leaving for Wink

Remember Wink? The search engine that uses tagging to find the most relevant results?

They must be doing something right as SEW reports the senior product manager of Yahoo Shopping Search, David Beach, has decided to leave Yahoo after five years, and join Wink.

Dell Using Google Earth for Technical Support

News that Dell is leveraging its partnership with Google to offer premium customers a new service utilizing Google Earth’s mapping technology.

Dubbed “Platinum Plus,” the new service lets Dell customers use the 3D mapping program Google Earth Pro to see in real-time how the Round Rock company is responding to technical support issues around the globe.

The idea is to make it simpler and easier for medium to large businesses using Dell to maintain their systems, said Steve Meyer, vice president of Dell Services.

I especially love the “zoom” feature, that lets you really see the technical issue, as shown below. ;-)

Google Analytics Adds Integration with AdWords

Google just added two new reports to Google Analytics – AdWords Analysis report and the AdWords Keyword Positions report. The new reports expand on previous GA reporting and provide automatic tracking of AdWords campaigns by importing the data directly to Google Analytics.

What do the new reports provide? Here’s what Google’s telling us…

AdWords Analysis report

The AdWords Analysis report displays the return on investment for every Campaign, Ad Group, and keyword in an AdWords account. The report is useful for advertisers as they monitor and optimize their Ad Groups and keywords. ROI is calculated using AdWords keyword costs and goal or e-commerce values specified by the advertiser within Analytics.

AdWords Keyword Positions report