Revealing Search Engine Algorithms

Our thanks to Enid Burns for taking the time to talk to Mike Marshall and I about the new SEMLogic study we released today her ClickZ article.

Here’s an extract…

Inbound link quality is the only factor with the same relative influence across the board; Google, Yahoo and MSN’s algorithms. The engines look at a target site to determine the influence and reputation of each inbound link.

“It turns out that it’s actually the quality of [inbound links] than the quantity that wins the day,” said Michael Marshall, VP of technology at Fortune Interactive.

At Google, inbound links rank in the following order: quality, relevance, title keyword, anchor keyword, quantity. Further down the list, site factors such as title keyword, anchor keyword, body keyword, content relevance and title content weigh into the equation.

Does Your Mom Google You?

Interesting story in this weekend’s LA Times tells the tale of a writer who dissed their mother in a 2004 LA Weekly article.

The mother recently went high-speed, started “Googling”, found the story and subsequently stopped talking to the daughter.

Let this be a warning to you all. And may you all be blessed with a mother as wonderful as mine (hi Mum!) ;-)

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What to Expect from Google and Yahoo Earnings

Yahoo announces quarterly earnings tomorrow, Google follows on Thursday. Business Week helps us understand what to expect from the second quarter.

Click Fraud Rate Higher for More Expensive Keywords

The Click Fraud Index has updated their click fraud report. They did send me the release, but I see Barry has already uploaded the entire release, so I’ll point you there. ;-)

Interesting to note; the average click fraud rate increased to 14.1% but those keywords priced above $2.00 per click saw an average of 20.2% click fraud.

Odeo Releases Twttr Group Text Messaging

Michael Arrington has news of a new service from Odeo called Twttr which allows users to send group text messages to cell phones.

Each person controls their own network of friends. When any of them send a text message to “40404″ all of his or her friends see the message via sms…People are using it to send messages like “Cleaning my apartment” and “Hungry”. You can also add friends via text message, nudge friends, etc.

Feedburner Acquires Blogbeat

Popular RSS feed distributor, Feedburner, has snapped-up Blogbeat, a company offering user-friendly statistics for blogs.

Mark Evans has tested Blogbeat

…it’s a good service. That said, Blogbeat has been plagued recently by performance issues – perhaps caused by the growing pains of heavy traffic. As well, I’m not sure how successful Blogbeat’s subscription service ($24 a year) has been faring. With FeedBurner’s financial support, Blogbeat should have the financial resources it needs to improve.

As Mark suggests, this could be the start of a new trend of smaller acquisition deals.

I love the way Feedburner and Blogbeat are explaining the deal on the Blogbeat site.

Judge Dismisses KinderStart’s Google Claims

KinderStart.com’s attempts to convince a judge that Google had unfairly lowered its PageRank, were dismissed last week. However, the judge did leave the door open for KinderStart to amend its case and clarify some of its claims.

The site got a chance to amend its case on several other points, including on a complaint that Google is a ‘common carrier’ and as such is banned from discriminating against the services that it transmits.