Fortune Interactive to Showcase SEMasphere Interface at ad:tech

Andy Beal is no longer associated with Fortune Interactive. View Andy’s consulting services.

Have you ever taken a look at your web site through the eyes of a search engine? Ever seen exactly how your SEO efforts stack-up against your competition? Or simply wondered why you can’t seem to break the first page of Google, despite your best efforts?

Stop by Fortune Interactive’s booth (#5744) at ad:tech and we’ll take you on a tour of our SEMasphere 3D virtual reality interface. This is not your normal “proprietary technology” that ends up being nothing more than a fancy macro on an Excel spreadsheet. Give us 5 minutes and we’ll show you how we can analyze search engine results and accurately measure what optimization techniques need to be done and where you’ll end up ranking.

Truth in Blogging

eWeek reports the L.A. Times has suspended a blogger for using an alias to post comments on sites operated by the Times and others.

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Google Adding 100k Servers a Quarter?

Greg Linden looks at Google’s capital expenditures in Q1 of 2006 and speculates that Google could be buying 100,000 new servers each quarter.

Steve Berkowitz Leaves Ask.com for Microsoft

Interesting news for a Saturday, Reuters reports Microsoft has snagged Steve Berkowitz, Ask.com’s CEO, to head up its internet business.

Congrats to Steve.

A blow to Ask.com? Of course, but Jim Lanzone is more than capable to take over.

Google Offends Artist’s Family

These days Google offers up a customized logo for just about any event, so it’s no longer news. But, as Threadwatch reports, being accused of copyright infringement and having to take down a logo, that deserves a mention.

I agree with one of the TW comments. While having the Google doodle is great for awareness, asking them to remove it generates a whole lot more buzz than the actual logo.

Free Web Analytics with ClickTracks Appetizer

How does a web analytics firm compete with Google Analytics’ free service? Well, if you’re ClickTracks, you offer a free version yourself in an effort to upgrade them to the paid version.

Nice move JM! ;-)

Google Already Testing Orion Technology?

PC Magazine reports Google is testing expanded entries in their search results.

Screenshots of the service appeared on the web earlier this week showing search results with an expansion button that presents longer excerpts from linked sites as well as links to related content and a ‘search this site’ option.

PC Magazine suggests this is an implementation of the Orion technology acquired a couple weeks back. I tend to think that is not likely – I can’t see how they could implement it that fast. More likely, Google had developed their own technology in house and, being close to launching it, acquired Orion to avoid any patent infringement issues.