Bill Tancer of Hitwise reveals Google’s share of search volume has reached 60.2% of all searches. Yahoo follows with 22.5% and MSN with 11.8%.
Google has extended relationships with both Mozilla and RealNetworks, according to Reuters.
RealNetworks and Google, together with Web browser maker Mozilla Corp., said they had agreed to distribute the Mozilla Firefox browser together with the Google Toolbar along with Real’s RealPlayer audio and video playback software.
CNET has details of a new alliance by Google, Yahoo, Microsoft, Ask.com, LookSmart and others to form the Click Measurement Working Group.
They’ll be partnering with the Interactive Advertising Bureau (IAB) and the nonprofit Media Rating Council and look to establish guidelines on what makes a click “invalid”.
The IAB said the guidelines will outline an industry-driven auditing and certification recommendation for search engines, online ad networks, third-party ad servers and other companies that make money from clicks.
It’s a smart move by the search engines. By joining together, they’re obviously convinced that the levels of click-fraud are not so high, that they don’t want anyone to pull-back the curtain. At the same time, they’re acknowledging that the issue could hurt their business model – due to perception – if they don’t appear to be acting on it.
If you are planning to make any changes to your Adcenter account on Saturday, you better make new plans
Dear Microsoft adCenter Advertiser,
We’ve listened to your feedback, and we are pleased to let you know about an upcoming Microsoft adCenter upgrade that offers new features to improve your online advertising experience.
Some upgrade highlights:
Now, use Microsoft adCenter with the Firefox 1.5 browser!
Daily, weekly, and monthly data will be updated on a more frequent basis to help you view results and optimize campaigns efficiently.
Filter the time frame for which you want your campaign and order summaries to show, instead of viewing them in the life-to-date format.
User-interface changes to the reporting tab will make it easier to use.
Google and XM Satellite Radio have announced a new partnership that will see Google advertisers being able to place ads on XM’s non-music channels.
As part of the deal, Google advertisers will have a simple, automated way to reach XMâ€™s millions of subscribers nationwide and XM will have access to Googleâ€™s large and small advertisers to offer relevant, targeted messages to their subscribers. After months of trials, the new platform is now in full production for dMarc advertisers. Google AdWordsâ€™ customers will be able to place terrestrial and satellite radio spots when the dMarc platform is integrated into AdWords targeted for fourth quarter of this year.
If the dMarc platform is indeed integrated with AdWords by the end of the year, expect to see other deals announced over the coming months.
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