Ok, so you’ve heard (a lot) about Danny Sullivan, the godfather of search, but if you’re not familiar with his history in this industry, you should check out his look back over the past ten years.
Congrats Danny, here’s to another ten!
Mike explains what works in SEO and how SEMLogic is giving FI clients an edge.
Self-promotional? A little. Full of SEO goodness? You betcha!
Mike’s article suggests that a lot of the old-school SEO tactics are no longer important.
As far as my own experience goes, links and end-user behavior are the important, upwardly mobile components for decent ranking. So that’s where I’d rather focus my own time and attention.
My thoughts? There’s enough evidence to support Mike’s theory – if you have a great site with quality inbound links, you can be #1 on Google without changing any “content” (as proved by “miserable failure“). I’ve also seen enough evidence that proves a site can languish outside of the Top 50 then rocket to #1 with some changes to on-page content and no changes to links (although, changing a keyword in the meta-tag is not going to be enough).
ClickZ breaks-down new data from Hitwise that suggest, on average, only 85% of brand-name search quearies result in the search landing on the official web site.
I don’t think that’s too much of a shock myself. As the study suggests, among the 15% that stray, a good number click on affiliate links (still the brand). The remainder were probably using the brand-name search as a generic replacement for their search query. For example, someone searching for “Dell” may actually be interested in “Compaq” and “Lenovo” as well, they simply chose “Dell” as the launch point for their “computer” search.
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