Dear Google, You’re Giving Me A Headache

By Al Scillitani

Dear Google,

My head hurts. Almost everytime I log into an adwords account something has changed. I knew when I decided to enter the search marketing field over 5 years ago things would continually change. I found search engine optimization and paid search to be to interesting. I knew it would be a challenge to keep up with changes, but this is crazy.

How is a single adwords account owner supposed to keep up with all your changes? It is hard enough for a full team of specialists nevermind the small business owner that is maintaining their own adwords account. Just when I think I am all caught up, more news comes out about another new feature, tool, format, etc… or I log in and there it is. Oh my head!

Have a Great Independence Day

Have a fun and safe 4th of July. This is my first as a U.S. citizen, so I’ll enjoy celebrating my own personal freedom from those red coats. ;-)

Channel Sponsors

Your Company Sucks! Are You A Target Of A Disgruntled Employee?

I can remember only a few years ago, if a company was letting an employee go or the employee left a 2 week notice, most employees would try to leave on good terms so they can use the company as a reference. There was not much of a benefit for the company to “take care� of this leaving employee. My, how things have changed. Enter the bloggers.

When was the last time you went to Google, Yahoo, and MSN and searched your first and last name and your company’s name? You may be unpleasantly surprised. If one of your employees has a personal blog or forum they post on, a simple statement like “I worked for -insert your company name here- and they suck because….� can end up being on the first page of some of the top search engines.

Google Focused on Search

So maybe the reason Google’s product launches fizzle out is because they do actually focus on search. That’s what Google’s Douglas Merrill (VP of Engineering) told the BBC recently…

“Our position is that search is a very hard problem. We have still a lot of work to do,” said Douglas Merrill, who looks after internal engineering…Mr Merrill said Google’s search focus for the future included better search for mobiles, personalised search, language translation, accessing offline information and defeating web spam.

Google Keeps Technology Costs Low with New Inventions

We’ve heard the stories about how Google uses the cheapest servers it can buy and simply throws them away when they crash. The NYT digs a little deeper and finds Google has a lot of cool tools it’s invented to reduce cost and increase efficiencies.

For example, Google designed a software system it calls the Google File System that keeps copies of data in several places so Google does not have to worry when one of its cheap servers fails. This approach also means that it does not have to make regular backup copies of its data as other companies do.

Another system, called the Google Work Queue, allows a big pool of servers to be assigned to various tasks as needed and reassigned to other projects later.

Omniture IPO Analyzed takes a look at the recent Omniture IPO and tries to evaluate whether the company will be a sure-thing or not.

The 10 year old company is certainly one of the more dominant web analytics vendors, but faces tough challenges from Web Trends and WebSideStory.

The upside:

Omniture’s revenue has more than doubled for three years in a row. And the first quarter showed it’s on track to make it four in a row: Revenue in the quarter rose to $16.4 million from $8 million. That quarter also showed operating expenses, which went from 69% of revenue in 2004 to 93% in 2005, fell back to 79% in the first quarter of 2006.

The downside:

Not All Google Touches Turns to Gold

Business Week takes a cold-hearted look at the facts about many of Google’s new product launches – though they start with a sizzle, they end with a fizzle.

…if you cut through the hype, Google’s intimidation factor quickly fizzles. An analysis of some two dozen new ventures launched over the past four years shows that Google has yet to establish a single market leader outside its core search business, where it continues to chew up Microsoft and Yahoo.

Some analysts are concerned that Google is desperate to find a new revenue stream and is launching new products, not without a plan, but because the can.