What to Expect from Google and Yahoo Earnings

Yahoo announces quarterly earnings tomorrow, Google follows on Thursday. Business Week helps us understand what to expect from the second quarter.

Click Fraud Rate Higher for More Expensive Keywords

The Click Fraud Index has updated their click fraud report. They did send me the release, but I see Barry has already uploaded the entire release, so I’ll point you there. ;-)

Interesting to note; the average click fraud rate increased to 14.1% but those keywords priced above $2.00 per click saw an average of 20.2% click fraud.

Channel Sponsors

Odeo Releases Twttr Group Text Messaging

Michael Arrington has news of a new service from Odeo called Twttr which allows users to send group text messages to cell phones.

Each person controls their own network of friends. When any of them send a text message to “40404″ all of his or her friends see the message via sms…People are using it to send messages like “Cleaning my apartment” and “Hungry”. You can also add friends via text message, nudge friends, etc.

Feedburner Acquires Blogbeat

Popular RSS feed distributor, Feedburner, has snapped-up Blogbeat, a company offering user-friendly statistics for blogs.

Mark Evans has tested Blogbeat

…it’s a good service. That said, Blogbeat has been plagued recently by performance issues – perhaps caused by the growing pains of heavy traffic. As well, I’m not sure how successful Blogbeat’s subscription service ($24 a year) has been faring. With FeedBurner’s financial support, Blogbeat should have the financial resources it needs to improve.

As Mark suggests, this could be the start of a new trend of smaller acquisition deals.

I love the way Feedburner and Blogbeat are explaining the deal on the Blogbeat site.

Judge Dismisses KinderStart’s Google Claims

KinderStart.com’s attempts to convince a judge that Google had unfairly lowered its PageRank, were dismissed last week. However, the judge did leave the door open for KinderStart to amend its case and clarify some of its claims.

The site got a chance to amend its case on several other points, including on a complaint that Google is a ‘common carrier’ and as such is banned from discriminating against the services that it transmits.

YouTube Serves Up 100 Million Videos a Day

YouTube has revealed that more than 100 million videos per day are watched at the site.

Other interesting YouTube factoids…

YouTube has come to hold the leading position in online video with 29 percent of the U.S. multimedia entertainment market

YouTube videos account for 60 percent of all videos watched online

In June, 2.5 billion videos were watched on YouTube

Meanwhile, JupiterResearch analyst Nate Elliott looks at some of the reasons why YouTube is trouncing Google Video.

Add Bookmark Options to Spread Word of Your Blog Posts

Considering the amount of “diggs” we received recently, it seemed only sensible to update the social bookmark options for each blog post at Marketing Pilgrim.

Thanks to a great list found at 3 Spots, I was finally able to get the codes I need for just about every social network there is.