Your Ad Could be Shown Alongside Risque Content

Despite most companies’ efforts to ensure their ads are not run alongside inappropriate content, the WSJ reports many advertisers are seeing their ads appearing in unexpected places.

Industry experts say that some Web sites sign up to carry ads using an innocuous name for their site but then place the ads on another more risqué Web site that draws more traffic. Because Web sites earn money based on the number of people who view the ad, a racy Web site with more viewers can mean higher revenue.

Yahoo Launches New Stock Forums with RSS

Do you like to keep track of message boards for a particular stock? I admit, I still keep an eye on what’s being said about a certain company from my past. ;-)

Now I don’t even have to visit the site, thanks to Yahoo’s launch of Message Boards Beta, complete with RSS feeds so you can subscribe to the conversation.

For those of you wanting to keep an eye on what is being discussed about your publicly-traded company or your competitors’, the addition of RSS is welcomed.

More details at the offical blog.

Channel Sponsors

Advertisers Embrace Consumer-Generated Videos

How do you create TV ads targeted to cynical 18- to 34-year-olds who have tuned out normal commercials? Easy, you ask them to create the videos for you. Not only do you get content that is exactly in tune with their generation, but, buying making it a contest, you can save yourself thousands in production costs.

CNET looks at
a growing number of companies that are embracing viral videos and asking consumers to create the ads.

In the Current TV V-Cam campaign, viewers can enter video for any of seven campaigns and get paid $1,000 if their spot is chosen to run on the network. Toyota wants ads for its new Yaris car, L’Oreal Paris is marketing its High-Intensity-Pigments line of cosmetics and seeking a video testimonial to celebrate “Women of Worth.” Sony is marketing its Handycam and Walkman, as well as looking for general ads that represent its style.

Google Music Store and Television Initiatives

Forbes has word that Google is preparing to launch a music downloading service to rival Apple’s iTunes.

While eWeek keeps on eye on Google’s job postings and notes some new positions for TV-related roles.

Google Photo Mapping with a GPS Camera

News that Tim Vidas has equipped his digital camera with a GPS unit so he can add images to Google Maps.

Very cool.

Via Gizmodo

Pixsy.com Scours RSS Feeds for Images

I’m not sure if publishers are going to like Pixsy.com or not, but the new image search engine hopes to index millions of thumbnail images collected from RSS feeds, according to CNET.

For example, visitors can click a logo of the New York Times on the Web on Pixsy.com to see a collection of the publisher’s latest photos, which are then linked to news stories on the publisher’s Web site. People can also type in the search box, “George Clooney,” to see photos of the Academy Award-winning actor, linked to all the latest stories about him.

It will be interesting to see reaction. Google has already faced a law suit because of its indexing of images. Smaller search engines seem to be an even bigger target for publishers not happy with having their content stored elsewhere.

An Inside Look at Directories

Shimon Sandler has an interesting chat with BOTW‘s Greg Hartnett. Greg outlines what to look for in a directory, the benefits of directory links, the history of BOTW and whether you’ll actually get traffic from a directory.