Report Released on Google’s Efforts Against Click Fraud

The Google blog has announced that the independent report on their click fraud prevention efforts – required as part of the settlement with Lanes Gifts – has now been published.

Three Days Left to Get Your Discount Pass to SES San Jose

If you’re in the search engine marketing industry, there’s really only one conference you need to attend, Search Engine Strategies San Jose – ok, technically there’s three a year, but you get our point.

It seems the show just keeps getting bigger and better with this year’s event featuring all of your favorite speakers.

You can catch my gig on Tuesday August 8th, when I’ll be discussing Online Reputation Monitoring and certainly don’t miss the 5th Annual Google Dance!

July 24th is the deadline to get the reduced conference pass pricing.

Channel Sponsors

If You’re Not a 14-Year-Old Girl Writing About Your Cat, You Shouldn’t Be Blogging!

The Pew Internet & American Life Project released a new survey that looks at the landscape of the blogosphere.

The Washington Post has a nice summary of the stats, but also has this killer quote…

“The average blogger is a 14-year-old girl writing about her cat,” said Alexander Halavais, an assistant professor of interactive communications at Quinnipiac University in Connecticut.

Darn it, I’m not even average!

Guy Kawasaki supplied his thoughts on the study and links to the pdf of the findings.

Display Ads and Search a Winning Formula?

Kevin Newcomb (happy birthday Kevin!) has details of a new study from Atlas Institute that suggests running display ads (must be a fancy name for “banner ads”) can help improve the results from a search marketing campaign.

The study, which looked at 11 direct response advertisers, found a 22 percent lift in conversions when users were exposed to both search and display ads from the same advertiser

Ok, so us marketers are encouraged to consider display ads alongside search, but don’t go rushing out to buy those fancy skyscraper ads just yet. Here’s some things to note…

Amazon’s Jeff Bezos Invest in 37Signals

Congrats to the guys at 37Signals as they announce Jeff Bezos has made a personal investment in the company.

Here’s the scoop from the 37Signals blog

Since we launched Basecamp we’ve been contacted by nearly 30 different VC firms. We’ve never been interested in the typical traditional VC deal…We don’t need their money to run the business and our little black book is full. We’re looking for something else.

What we’ve been looking for is the wisdom of a very special entrepreneur who’s been through what we’re going through. Someone who sees things a little differently and makes us feel right at home. Someone with a long term outlook, not a build-to-flip mentality. We found a perfect match in Jeff. Jeff is our kinda guy.

The Chris Pirillo Show Interviews Andy Beal

Thanks to Chris Pirillo for asking me to join him for the latest edition of The Chris Pirillo Show.

Listen to the podcast
as I discuss:

– the search engine optimization industry
– Google’s dominance of the search space
– why did Google send us aspirin?
– why do new Google products generate initial buzz then not live up to expectations?
– Fortune Interactive’s SEMLogic technology

Google Doubles Profit

In stark contrast to Yahoo’s 78% Q2 drop (compared to 2005), Google announced it more than doubled it’s earnings.

The Mountain View, Calif.-based company said it earned $721 million, or $2.33 a share, for the period ended June 30, up from $342.8 million, or $1.19 cents, a year earlier.

Sales surged 77% to $2.46 billion as the company placed more ads alongside its search results.

So, Google earned $721 million, or $2.33 a share and Yahoo earned $164.3 million, or 11 cents per share.

I predict an increase in Google’s PPS and a further reduction in Yahoo’s – I know, I know, I’m a genius! ;-)