DM News Essential Search Engine Marketing Guide

The latest edition of DM News comes with a 64-page guide to search engine marketing. There are so many good articles in the publication, you really need to download it.

There’s a particularly good piece on using blogs to research keywords, written by the talented (and modest) Andy Beal. ;-)

Google’s GBuy Coming This Week

Google’s new payment system, GBuy, really needs to deliver, if it’s to live-up to the hype it’s received over the past several weeks.

According to the WSJ, the service will launch this week and will come out fighting. Rebates to consumers, fee discounts to AdWords advertisers and a system that integrates with existing ecommerce sites, are all expected when GBuy launches.

Just remember, this is not a competitor of PayPal – even if GBuy does end-up kicking PayPal’s tired butt, it’s not a competitor. Everyone got that? ;-)

Channel Sponsors

Miller Brewing Launches Beer Blog

I’ve been looking for stories that tap into the 18-35 year-old male demographic and I hit the jackpot today with news that Miller Brewing Co. has launched Brew Blog; providing daily news and reporting on the brewing industry.

It’s interesting to note there’s no “drink responsibly” or “must be over 21″ anywhere to be seen. ;-)

WebSourced’s Chadd Lomoglio Joins Zunch

Congratulations to my good friend, and co-worker for 5 years, Chadd Lomoglio, as he departs MarketSmart/WebSourced/KeywordRanking/Worldmall (etc etc) and joins Zunch as executive vice president.

Chadd’s sales management expertise will certainly serve the company very well and I’m confident that Chadd will make a big impact.

Best of luck Chaddly! ;-)

Adwords = AdCenter = Sponsored Search

I received an email (below) from Yahoo about the up and coming changes to Yahoo Sponsored Search Platform. Is Yahoo going to be just like Google, or is it just me?
Since Yahoo, MSN, and Google are all going to be the same now, can someone please create an interface that I will be able to add and pause keywords and make text or url changes that will apply to all 3 engines at a touch of a button?

Email:
Better Ways to Connect with Customers Will Make Your Advertising More EffectiveYou’ve told us your needs and we’ve listened. A completely redesigned search marketing platform is on its way, full of advanced, easy-to-use features that will help you better connect with Yahoo!’s vast and valuable audience.

Google Indexing Private Data

By now you should know that, anything you post online, to the public, is fair-game for Google’s crawler. But a recent incident involving the indexing of social security numbers and test scores for 619 students at public schools in Catawba County, N.C., shows there is still a grey area when it comes to password protected info.

While Google eventually took down the information – and claims it can’t crawl secure data – it once again raises the issue of where the burden should lie.

Should a webmaster be held responsible for knowing all of the procedures necessary to prevent Google from spidering, or should the burden be on Google.

Optimizing Your Web Site? Don’t Forget Internal Site Search

Avinash doesn’t post to his blog every day, but when he does post, he usually has something interesting to say. In his latest post, he reminds web site marketers to not neglect their internal site search.

Keywords that bring visitors to your web site, are not always the same words they use to navigate, once they’re there.

“The key insight is that most searchers are looking for generic things (think for example “category termsâ€?) in google or yahoo or msn to locate a relevant site. But once they are on the website they are looking for something specific.”

The importance of good site structure and analyzing the intent of your visitors are also covered.