Welcome Timothy Seward to Marketing Pilgrim

Did you notice that last post had neither my name, nor Ben’s, or even Al’s tagged to it? That’s because we’re growing the list of expert authors at Marketing Pilgrim, in an effort to bring our readers even more value and insight.

Welcome Timothy Seward! Tim owns ROI Revolution a web analytics consulting firm and one of only a handful in the US that is Google Analytics certified (and is one of Fortine Interactive’s select partners). Tim knows Google Analytics like the back of his hand and is also one of those people that just loves to help out others.

His first post reveals a sales secret that we’ve been using for some months now – using analytics to see who’s been visiting your site and tracking down the “big name” companies that are ripe for prospecting.

Guerilla Sales and Marketing Technique for B2B Lead Gen Websites

A few months ago, I happened to run across an article on B2B lead generation written by Ruth P. Stevens for Direct Magazine called “Feeding the Beast“.

Ruth’s premise for the article can be summed up:

THE BIGGEST CONTRIBUTION direct marketing can make in business-to-business is sales lead generation. It’s a simple formula: Salespeople need leads to make them more productive, and tried-and-true techniques of targeting, media selection, offer development, message platforms, response management and campaign analysis can help them out.

OK, that sound good but the real interesting tid-bit, labled under the “what’s new in B2B lead generation” intro, was the item that really caught my eye…identifying anonymous web site visitors:

But now, a new way to uncover the anonymous nature of B-to-B Web site visits has emerged: matching data to the visitor’s company domain name.

Channel Sponsors

Corporate Blog Owners See Increased Traffic and Press

Cymfony and Porter Novelli interviewed 73 corporate blog owners to understand what resources corporations are allocating to their blogging efforts and what results they are seeing.

Among many of the stats released, they found…

* The majority of companies surveyed (76 percent) indicated that they have noticed an increase in media attention and/or website traffic as a result of their blog(s)
* 75 percent of respondents reported that the initial goals of their blogs have been met

So what are you waiting for? If you need help starting a corporate blog, we’d be happy to help!

Yahoo Inks Deal with Zillow

Zillow is a cool service for anyone looking to buy or sell a home. Being able to overlay property information and values over satellite imagery is a great idea.

Yahoo obviously like Zillow too as they have just announced a partnership that will see Zillow info offered at Yahoo Real Estate.

Google’s Norvig Challenges Berners-Lee

While it can be fun to watch a heavyweight boxing fight, sometimes it can be even more enjoyable to watch two intellectual heavyweights go at it.

That happened recently when Google Peter Norvig challenged internet pioneer Tim Berners-Lee of the his idea for a Semantic Web.

If I can pull Mike Marshall away from his work on the next SEMLogic case study, I’ll ask him to offer his thoughts.

UPDATE: Either Mike invented a time-machine or he’s just ahead of the game when it comes to the Semantic Web – either way he tells me he gave his thoughts on the topic back in January.

Yahoo Delays Upgrade To Paid Search Interface

Today’s Wall Street Journal has an article titled “Yahoo Net Plummets Almost 80%; Ad-System Upgrade I Delayed.”

Terry Semel, Yahoo Chief Executive, states “Given the complexity and importance of going to market with an application of this scale, it probably requires a little more time than we originally anticipated.”

Instead of the system being ready around the 3rd or 4th quarter of 2006, it will be delayed to the 1st quarter of 2007.

Investors Get Double Blow from Yahoo

According to the AP, Yahoo managed to meet analysts expectations for Q2 but revealed their new interface for paid search ads would be delayed.

A delay in launching a platform, that investors had hoped would drive up revenues, and quarterly earnings down nearly 80% compared to the same quarter in 2005, left Yahoo’s stock price with nowhere to go but down.

Investors have been eagerly awaiting the new ad platform, hoping the improvements would enable Yahoo to do a better job displaying short ads for Yahoo’s audiences to click. The clicks on those ads, which typically appear as text on the top and sides of Web pages, are critical because they trigger commissions for Yahoo and its partners.