Hot off the press! (yep, MarketingPilgrim breaks the news first)
Google has acquired dMarc technology for $102 million in cash and plans to integrate into the Google AdWords platform, creating a new radio ad distribution channel for Google advertisers.
This changes the entire advertising landscape and must surely have traditional media outlets quaking in their boots. With the money Google has in the bank, and a move that clearly signals the company’s intent to move the AdWords model “offline”, no media channel will be safe. Expect Google to challenge print, TV and radio by bringing an advertising model that has shown to be hugely successful.
From the release…
Google today announced it has agreed to acquire dMarc Broadcasting, Inc., a Newport Beach, Calif.-based digital solutions provider for the radio broadcast industry.