MSN Search Spoof for April Fools

Just in time for April Fools day, MSN has brought back their Search Spoof site. Now you can have fun by sending someone a search results page that offers a little tongue-in-cheek. ;-)

Scoble and Israel Not Impressing Amazon

Two assignments for you…

1. Read Shel Israel’s recap of his and Robert Scoble’s presention about blogging to Amazon.com.
2. Now read Robert Scoble’s intepretation of the same presentation.

Done that? They both paint (in my opinion) the picture that Amazon simply doesn’t get blogging.

Shel’s comments sum it up,…”We got a great many questions challenging any contention that Amazon would benefit from blogging in any way”

Ok, now read Werner Vogels’, CTO for Amazon.com, version of events.

…they make the suggestion in their responses (at least Shel does) that Amazon doesn’t “get” blogging. They are wrong. Amazon is a long time pioneer in the space of involving their customers with our product. And we really listen to our customers; any Amazon employee who encounters an issue on a forum or weblog or at any other place is empowered to escalate those issues internally immediately until they get fixed. Customer feedback is essential for Amazon and we will use all effective means to get it.

Channel Sponsors

RSS & Blog Marketing of Interest to Marketers

Rubel points to a an eMarketer report on where marketers plan to spend their “experimental” marketing budgets. It looks like RSS and corporate blogs are going to be hot this year!

Google Local Business Ads Launched

We had a few details ealier this week of Google plans to allow images and logos inside pop-up balloons on Google Local.

CNET confirms that Google has now rolled-out the service.

Marketers will be able to place photos and logos inside balloons that pop up on Google maps exactly where the merchants are located.

A handful of advertisers, including Barnes & Noble and Ralph Lauren, have purchased keywords such as “New York books” and “Ralph Lauren New York” and tested the new Local Business Ads system over the past few weeks, said Dominic Preuss, product manager for Google’s local advertising.

I’ll get you the link to Google, just as soon as I find the appropriate content. Strangely, a search for “google local business ads” on Google, reveals nothing, not even a sponsored link. Guys, need help with your PPC management? :-P

Danny Sullivan Puts Alan Meckler in His Place

Over the years, we’ve seen JupiterMedia try to closely integrate JupiterResearch with Search Engine Strategies.

Now that both companies have been sold, Danny Sullivan speaks-up and offers his candid thoughts. Turns out, the whole thing was a charade…

If SES and SEW were feeding off of JupiterResearch, I certainly never felt it. I like the people at JupiterResearch, both those that are still left and those recently departed. But we had no real synergy between the two. We did our own things and coordinated nothing. JupiterResearch would have banners at our shows, and in the last year, I’d give them a track on the first day, but I never got the impression we were somehow thriving because of that track.

Ouch!

Google and AOL Partnership…

…is a done deal.

Catch Malcolm Gladwell at PubCon Boston

If you’ve not ever ventured to WebmasterWorld’s PubCon – especially if you’ve stuck to Search Engine Strategies your whole life – you should make every effort to attend April’s show.

Not only will you learn a whole host of information from some very talented experts, but Malcom Gladwell will be the keynote – that alone is worth the registration fee!

PubCon Boston runs April 18-20 and you can save a whole bunch of money by registering before April 1st.