Made it back from vacation and normal blogging will resume shortly.
In the meantime, here’s a photo to keep you entertained.
From the Search Engine Watch Blog:
“At Search Engine Watch Live in Seattle last week, Lexa Pope from the Google AdWords team discussed their new ad scheduling features that will be released in a few weeks. The new features will allow advertisers to schedule the ads to show on weekends or weekdays only, or on other set days the advertiser specifies. Dayparting is also included allowing advertisers to schedule their ads during specific hours, such as to run late at night or at lunchtime only.”
I know quite a few people that will be stoked to have this new functionality given to advertisers:
“Ad scheduling allows advertisers to run their ads and modify their bids based on time of day as well as intra-day and intra-week cycles in campaign performance.”
Under a roughly three-year pact, Google, of Mountain View, Calif., would pay Dell to have its desktop software for searching the content of a user’s hard drive and emails, and a Web browser search toolbar installed on the computers, the people said. Dell would also set the default search engine for users to Google’s offering, one of the sources said.
I like Google a lot, but this does smack of hypocrisy that the company would try and prevent Microsoft from making MSN the default search engine for IE7, yet they make this deal.
What’s a “blog hole”, I hear you ask? It’s a big, gaping void of nothingness, which is exactly what you’ll find at this blog over the next few days.
I’m heading out of town for a brief vacation, which in true Scoble style, means a vacation from the blog too.
The report, included in the E-consultancy Search Marketing Buyer’s Guide for 2006, says the U.K. market for search engine marketing will be worth an estimated Â£1.41 billion ($2.6 billion) by the end of 2006, translating into a 65% overall growth rate for both paid search and organic search engine optimization. This figure is up from Â£855 million ($1.7 billion) spent in the U.K. on search engine marketing in 2005.
Hot off the press comes news that Yahoo and eBay are forming a partnership, designed to help both parties take on Google and Microsoft.
Text below is from the press release…
Search and Advertising:
Yahoo! will become the exclusive third-party provider of all graphical advertisements throughout the eBay.com site, and sponsored search for complementary products on some eBay.com search results pages in the U.S.
Yahoo! already provides a broad and deep array of essential services to an extremely engaged audience around the world. Through this partnership, Yahoo! can expand upon these strengths with the addition of eBay.com’s high quality online inventory, offering advertising clients an optimal marketing experience.
© 2005-2014 Marketing Pilgrim, all rights reserved.
Marketing Pilgrim is a proud member of The Pilgrim Network