The new site will go live next week. More screenshots at TechCrunch.
Full-time friend, part-time competitor, Scot Wingo, knows eBay better than most, and, having been acquired at one time by Overture/Yahoo, knows the search engine space too.
He combines his experience and comes up with an interesting theory that eBay is about to repeat the bad mistake made by Overture some years ago when negotiating with Yahoo.
Y! basically said – we’re interested, but you need us more than we need you and we’re not paying a premium. We’ll buy you for more in the mid $20’s (1.2b) as thats what makes sense to us. If you’re not interested, let’s keep/sweeten our commercial deal. Behind the scenes, i’m sure the Y! guys realized that OVER really didn’t have any options and Google was going to pound the heck out of them.
ClickZ looks at a new study from the Nielsen/Norman Group which finds internet users still suffer from “banner blindness”; the condition that rich media advertisers find most annoying.
“People are not looking at the typical blinding, graphical ads,” said Nielsen Norman Group Director of Research Kara Pernice Coyne. “They are not [looking] enough time to absorb a complex ad or branding message.”
The study doesn’t really reveal anything new. Marketers have seen the decline of banner-ad click-thrus for years, and we all know that it takes a particularly eye-catching banner ad to see any success these days.
Ironically, the study reveals that banners that look more like simple text, end-up doing well.
Over at B2Blog, Dave J has concerns about Google’s trial of a cost-per-action model for AdSense.
The obvious technicality is that for a lot of smaller & B2B businesses, the most common ‘action’ coming from their website is a phone call. And these are the people who also are paying much more per-click in their current PPC campaigns. Which means they have a lot more at risk for click-fraud yet cannot rely on CPA to help due to the untraceable phone call.
He also doubts whether AdSense CPA will be able to get enough volume in order to spread its reach to small B2B firms.
What can AdLab’s do for you? According to Microsoft:
Buyers get research tools that allow them to see price trends for the product they are looking to buy, allowig them to compare against what sellers are currently asking.
Sellers can research how much to sell an item for, the best day or time to sell and the keywords to use.
It’s a little slow, but man, the layout is fantastic and if Mpire can grow the number of advertisers (currently most content comes from eBay, Yahoo and Overstock), this could become very popular.
Click to enlarge
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