Adobe Offers Google Toolbar

You can now download the Google Toolbar via Adobe, according to the Google Blog.

As a part of the agreement, Adobe and Google today will launch availability of the Google Toolbar with downloads of Adobe’s Macromedia Shockwave® Player. The Google Toolbar will now be offered as part of the Shockwave Player installation process for Internet Explorer on Windows. Under the terms of the agreement, the Google Toolbar will also be offered as part of other Adobe product installations in the future.

Google Launches Cost Per Action Model for AdSense

Reports are surfacing that Google is offering a new CPA model for AdSense publishers.

I’m not an AdSense user, so perhaps someone else can answer the following question. Will Google share the CPA value for each advertiser? They don’t currently share the CPC with AdSense publishers, but surely, if you intend to select ads to show on your web site, you’ll need to know how much per action an advertiser is willing to pay.

And, where are the advertisers coming from? Which advertisers are testing this CPA network?

Channel Sponsors

Google Still Dominates But Yahoo Ready to Battle

While Nielsen NetRatings shows Google continues to dominate search share, Yahoo and MSN both grew their share by a greater percentage than Google.

…Yahoo handled 23 percent of searches in May, answering 34 percent more queries than it did last year. Microsoft’s MSN Search was third, handling 11 percent of internet searches in May. MSN gained the most ground, however, increasing the number of queries it processed by 42 percent.

Google still handles 49% of searches and grew its share by 32%, so it’s still dominating the market. However, Yahoo execs believe the search engine race has only just begun.

“We’re three steps into a marathon,” said Bradley Horowitz, Yahoo’s vice president of product strategy.

Buying Google Stock Not A Sure Bet

Fund manager Fred Kobrick believes too many people are buying Google’s stock simply because they have a warm-fuzzy feeling about the company.

“People with a lot of money in Google aren’t sure, other than that it’s a household word, why they own it,” he said. But that’s not a good reason to own a stock, he says. After all, many other tech leaders who were thought to have an insurmountable market lead eventually fell by the wayside.

Kobrick suggests Google is a risky stock-buy simply because the company has yet to expand its income stream beyond paid search.

“Google’s throwing a lot of mud against the wall to see what sticks. That’s pretty scary,” Kobrick said.

Even Microsoft Employees Still Prefer Google

RealTechNews reports an (very) unofficial study concludes 80% of Microsoft employees use Google as their search engine, with just 20% using MSN. Hardly surprising, they’re just like the rest of us – and we all think MSN’s search results are poop too! ;-)

It does actually get worse for Microsoft. Back in January of 2005, only 66% of Microsoft employees where using Google.

Search Marketing from a Web Analysts View

Web analytics must be the theme for the day as Avinash posts some useful advice for managing a PPC campaign from a web analysts view.

Some of the great advice includes measuring bounce rates and determining whether you are matching the best keyword buy with the most relevant landing page. He also recommends adding tracking parameters to your PPC URL strings, allowing you much more granular tracking.

I’d definitely add that companies working with agencies should share as much analytical data as possible. Too many clients guard their web data as if it’s the secret recipe to KFC. For us search marketers, it’s like navigating a plane through a thunderstorm without instruments.

Paid Search Needs Analytics for Best Results

The following is a guest article written by Fortune Interactive’s very talented, Al Scillitani.

Online marketing may increase traffic to your site dramatically; this may not be a good thing.

Mylene Mangalindan’s article in today’s Wall Street Journal brings up a great point in the uses of analytics in your online paid search campaigns. Simply adding keywords to your paid search accounts is not enough and not only do you need to track your campaigns, but you need to track them down to a keyword level. Why to the keyword level?