Google Happy to Allow Click Fraud

Ok, so ZDNet has likely taken Google CEO, Eric Schmidt’s comments out of context, but it looks as though the search engine top-dog believes click fraud should be left alone to self-correct.

According to Schmidt, Google’s auction-based pay-per-click advertising model is inherently self-correcting. Schmidt’s scenario for what would happen if Google did not police click fraud and it was “rampant�:

“Eventually, the price that the advertiser is willing to pay for the conversion will decline, because the advertiser will realize that these are bad clicks, in other words, the value of the ad declines, so over some amount of time, the system is in-fact, self-correcting. In fact, there is a perfect economic solution which is to let it happen.”

Google Admits Throwing Products at Wall to See What Sticks

In a San Francisco Chronicle story published today, Google admits that it doesn’t expect every product it launches to be a category-killer.

Google executives acknowledge that some of the company’s products are more a shot in the dark than a deliberate strategy. Their philosophy is to introduce features as quickly as possible, even if they are incomplete, and make improvements later based on feedback.

Sergey Brin, Google’s co-founder, responded to the snickers at the company’s media day for journalists in May, saying, “I think what we need to do better is sort of communicate the things that we actually expect to work well and the things that — really, you guys are the guinea pigs.”

Why not do that? Let’s see what you really think will be a success and see if it happens. ;-)

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It All Adds Up to Google Spreadsheets

The LA Times thinks its readers should get to know Google’ Spreadsheet offering and has published part one of two-part series on how to use new tool.

As programs go, it is far more powerful and functional than the original VisiCalc, though admittedly less so than Excel. Its great benefit, other than the generic technology, is that it is a) free, b) readily available from any Internet connection and c) easily shared with others.

Friendster Awarded Social Networks Patent

TechCrunch is reporting that social networking site Friendster – is it still going? – has been awarded a broad patent for social networks.

The patent covers the determining and display of relationships between individuals who have entered personal information into a social network; specifically, determining who is in your circle of friends and who isn’t.

So now, if Friendster finds itself lagging behind the likes of MySpace or Facebook, they can just sue the pants off them for patent infringement. At last, a they’ve found a revenue model that could work! ;-)

Copernic Offers Branded Desktop Search’s Copernic division has just announced a new private label program for its award-winning desktop search tool.

The new branded desktop search allows companies to create their own “sticky” desktop search solution.

“We believe the Private Branding Program will allow ISPs and portals to establish a competitive barrier against the threat being posed by the introduction of desktop search tools by Google and Microsoft and help them ensure stronger user retention, while enhancing their users search experience,” said Guy Faure, President and CEO of

Google’s Eric Schmidt Adopts Two Boys

So, we could offer a boring re-cap of how Google’s private plane is subject to multiple lawsuits, but you’d miss the craziest quote of the week

Mr. Jennings says Messrs. Brin and Page “had some strange requests,” including hammocks hung from the ceiling of the plane. At one point he witnessed a dispute between them over whether Mr. Brin should have a “California king” size bed, he says. Mr. Jennings says Mr. Schmidt stepped in to resolve that by saying, “Sergey, you can have whatever bed you want in your room; Larry, you can have whatever kind of bed you want in your bedroom. Let’s move on.”

And there you have it folks, two of the most influential people in the world fighting over who gets what type of bed.

The 7-Minute SEO Conversation

This was once just a parody, but you can now get your hands on the real 7-Minute SEO Guide!

And this is how the meeting went: