.:: Marketing Pilgrim’s Andy Beal provides detailed online reputation management services or buy his new book: Radically Transparent: Monitoring and Managing Reputations Online ::.
Every single day, someone, somewhere is discussing something important to your business; your brand, your executives, your competitors, your industry. Are they hyping-up your company, building buzz for your products? Or, are they criticizing your service, complaining to others about your new product launch?
A great brand can take months, if not years, and millions of dollars to build. It should be the thing you hold most precious.
It can be destroyed in hours by a blogger upset with your company.
A new product launch could take hundreds of TV commercials, dozens of newspaper ads, and an expensive ad agency.