TheStreet.com takes a look at the recent Omniture IPO and tries to evaluate whether the company will be a sure-thing or not.
The 10 year old company is certainly one of the more dominant web analytics vendors, but faces tough challenges from Web Trends and WebSideStory.
Omniture’s revenue has more than doubled for three years in a row. And the first quarter showed it’s on track to make it four in a row: Revenue in the quarter rose to $16.4 million from $8 million. That quarter also showed operating expenses, which went from 69% of revenue in 2004 to 93% in 2005, fell back to 79% in the first quarter of 2006.