Elinor Mills looks at how online advertising has grown-up over the past few years. Unlike the late ’90s when banner-ads saw a boom and bust, today’s internet ad campaigns are more savvy and search is leading the way.
Is Google turning into a Microsoft? Checking out the goods, and then going back and building it themselves? Or hiring away the better employees? Here’s what one person said: “Google learned a LOT about Olive… everything.”
If Google ends-up building the technology themselves (or hiring key Olive employees) would you see this as shady or brilliance on Google’s part?
USA Today reports circulation for newspapers has declined during the past six months.
Average weekday circulation fell 2.5%, to 45.4 million, in the six months ending March 31, vs. the same period last year, according to a Newspaper Association of America (NAA) analysis of Audit Bureau of Circulations data from 770 dailies.
But, if they can continue to monetize their online offering, they may be able to take advantage of the growing number of people getting their news via the web.
Nielsen/NetRatings data showing that an average of 56 million Web users visited a newspaper site in each of the first three months of 2006, up 8% from the same period in 2005.
Amy Gahran offers an interesting guide to building blog traffic by implementing a strategic commenting campaign.
If your weblog currently doesn’t have much of an audience, then an easy way to build an audience is to constructively leverage audiences already fostered by more established bloggers in your field. This means being proactive about building new connections.
I’ve used this myself and know many others that have come to MP and been very vocal in my comments section – coincidently they usually have a new blog themselves.
Not surprisingly, Amy’s post has attracted a lot of comments.
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