Realtors Start to Look at Online Advertising

A couple of years back I spoke at two different real estate conferences – Inman and REMAX – and let me tell you, they were some of the toughest people to get to understand search marketing.

Well, according to ClickZ, they’re finally starting to get the hang of this internet-thing and will spend more than $3 billion in online advertising by 2010.

It’s not surprising that the newer realtors are realizing the benefit of online advertising ahead of the more experienced crowd.

…36 percent of those who have been agents 10 years or longer use online advertising, while 64 percent of those in the business for 10 years or fewer buy online ads. Seventy-one percent of those less-experienced agents will boost their Web ad budgets this year compared to 48 percent of their veteran counterparts.

Google Copying Amazon’s Master Plan

I order a lot of stuff via Amazon.com, why? They already have my credit card info and I can shop many merchants all from a single shopping cart. Sound like any new service that may have launched recently?

It sure does to CNET

Checkout is, however, a huge threat to Amazon. The biggest thing the online superstore has going for it is convenience. Once you buy an item on Amazon, buying the next one is a one-click affair. But go to another store, and you’ve got to enter your credit card info all over again. Amazon wins for convenience, and over time it’s earned buyers’ trust.

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Could eBay Ban Google Checkout?

MarketingVOX uncovers an interesting theory that eBay may conveniently decide Google Checkout doesn’t meet their approval, preventing eBay merchants from using the new service.

According to eBay’s policy, approval is in part dependent on “whether the payment service has a substantial historical track record of providing safe and reliable financial and/or banking related services (new services without such a track record generally cannot be promoted on eBay).”

UPDATE: Jason Miller pings me to let me know that he saw this coming… 9 months ago!!! I’m gonna ask Jason for this weeks lottery numbers and next year’s Super Bowl winner. ;-)

Google Yawns in the Face of French Trademark Ruling

CNET reports Google has been ordered to pay damages in a French trademark law suit.

The Paris Court of Appeals ordered Google and its French subsidiary to pay $376,589 (300,000 euros) in damages…Google is barred from using Louis Vuitton’s trademarks in its advertising on all of its Web sites accessible from France, and Google was ordered to pay Louis Vuitton $94,139 (75,000 euros) in legal expenses and to publish the ruling in four news magazines and an online site

Nice win for the French, but Google couldn’t really care less…

“This is an old Adwords case–and none of the issues apply today,” a Google representative said in a prepared statement. “We have a trademark policy, which prevents bids on other people’s registered trademarks, and we do not allow people to advertise with AdWords for counterfeit products. Today’s case does not raise any new issues whatsoever.”

Yahoo’s Click Fraud Settlement Makes Google Look Like Suckers

If you thought Google’s $90 million click fraud settlement was pathetic, wait until you see what Yahoo just got away with…

Under the terms of the settlement, granted preliminary approval by U.S. District Court Judge Christina Snyder in Los Angeles, Yahoo would pay roughly $5 million in legal fees and extend its period for reviewing advertiser click-fraud complaints to include disputed charges since January 2004. The Sunnyvale, Calif., Internet company normally reviews only those complaints related to disputed charges that occurred within the past 60 days.

Way to go Yahoo, $5 million in legal fees and you only have to extend the “reviewing period” back to January 2004. They don’t actually have to commit to refunding the disputed clicks, just to agree to review them. Have you ever dealt with Yahoo on fraudulent clicks? They don’t just say, “you’re right, here, have your money back.”

Political Bloggers on the Payroll

The Washington Post reveals Hillary Clinton is the latest in a line of politicians hiring their own political blogger.

Looks like the next election could be decided by who has the most Technorati Top 100 on their payroll. ;-)

Microsoft Loses Another Exec to Google

Do you think Google execs do a Dr.Evil “Mooohooowhaha” everytime they steal a Microsoft executive away? If they do, there’s more going on at the ‘plex today as Business 2.0 reveals a new loss for the Redmond company.

Vic Gundotra, a general manager for platform evangelism at Microsoft and a 15-year employee, has agreed to join Google after first spending a year working on charitable endeavors.

“Mr. Gundotra has resigned from Microsoft (Charts) and entered into an agreement with Google,” Google (Charts) spokesman Steve Langdon wrote in an emailed statement. “He will not be a Google employee for one year and intends to spend that time on philanthropic pursuits. We are uncertain what precise role he will play when he begins working for Google, but he has a broad range of skills and experience which we believe will be valuable to Google.”