Blog and Podcast Advertising Continues Growth

PQ Media has released a study looking at the growth of advertising using blogs, podcasts and RSS.

Combined spending on blog, podcast and RSS advertising bolted 198.4% to $20.4 million in 2005, and is expected to grow another 144.9% to $49.8 million in 2006

Podcast advertising will see the largest growth…

…podcast advertising, nonexistent until 2004, is expected to be a larger market than blog advertising by 2010.

Via Adverblog.

Google Click Fraud Lawsuit Lawyer Interview Shawn Khorrami

Jason Dowdell, and I, share a common interest, both ex-WebSourced and both starting over with new companies. Seems like neither of us can keep away from blogging either. :-)

Jason sits down with a lawyer involved with the Google Click Fraud Lawsuit and gets some great info.

In a settlement class, such as the one which Google is attempting to enter into, the case is settled on behalf of the entire class. This means that everyone who fits the definition of a class member — whether aware or unaware of the pendency of the lawsuit or the settlement — is included and forever releases the defendant of any liability.

It’s scary to think that unless you opt-out of a class action lawsuit, you are automatically included.

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Google Takes Code Jam to Europe

CNET reports Google is for the first time taking their Code Jam coding contest to Europe.

The competition begins May 23, when contestants will be given a series of questions to answer in a given amount of time. Submissions will be judged by TopCoder, and the best entries will move on to the next level.

By June 29, after three rounds of competition, the remaining 50 contestants will be flown to Dublin, Irelend, to compete for 30,000 euros ($38,000) in cash and prizes.

Blogging Reaches Real Estate Industry

I’ve often found Realtors very reluctant to test new marketing mediums. Print and Realtor.com seem to keep them happy. So it’s encouraging to see Realtors embrace blogging.

Via our friends at Raleigh Real Estate Advice.

Ask Discusses State of Search Engine Advertising

CNET has an interview with Ask.com’s newly appointed CEO, Jim Lanzone. Jim answers a number of questions on Ask.com and the growth of search advertising.

The one thing I’ve always appreciated about Jim is his focus on growing what he calls “core search”.

…for the Ask business we are focused wholeheartedly on core search…we’ve invested back into the user experience as opposed to try to make more money by putting more ads (on the search results page).

After False Start, Sphere Launches

We were told it was launching last week, but after a little delay, Sphere is now live.

Microsoft Threat Causes Google to Whine

I’ve criticized many companies in the past for their “it’s not fair” attitude towards Google. From search engines to cable companies, it seems each week there is a new company complaining that Google is too dominant in the search space.

Well, that goes both ways.

Google needs to quit its whining over Microsoft’s plans to include a search box in the new Internet Explorer 7, with MSN Search set as the default.

“The market favors open choice for search, and companies should compete for users based on the quality of their search services,” said Marissa Mayer, the vice president for search products at Google. “We don’t think it’s right for Microsoft to just set the default to MSN. We believe users should choose.”