Marketing Pilgrim Wins a blOSCAR

At Marketing Pilgrim, we’re not shy in accepting any award we can get – we’ll even give up the PR with a link back to the awarding site (we’re that easy). ;-)

Our thanks to for awarding us their “Post of the Week” for our Online Reputation Monitoring Beginners Guide.

Here’s what they had to say…

“This is Andy Beal’s post on ways to monitor your online reputation. While this is not about recruiting, this post is a great primer on ways to monitor the blogosphere regarding your online employer reputation. We selected this piece because it was informative, educational, easy to digest and something that would provide great utility to a wide audience of bloggers. So on behalf of may we be the first in congratulating Andy and awarding the first of our Starbucks gold.”

Goodbye Jeeves, Hello Watson

I’d never heard of Watson, but the search tool is using Ask’s retirement of Jeeves in a clever viral marketing effort.

At the A Job For Jeeves site, they suggest that Jeeves is now looking for a job, after beeing forced into retirement. They ask whether they should hire the butler…

He’s got the right M.O. – after all, butlers, just like online search tools, should be proactive, not reactive. You don’t need to ask a good butler a question to get or find something; he should already know what you need and always have the info at-hand, just like Watson proactively brings computer users relevant information.

It’s a cute way to bring attention to Watson, so I’ll bite and go ahead and give them a plug. What does Watson do?

Channel Sponsors

Google Acquires Writely

News that Google has acquired Upstartle, which makes Writely, a collaborative word processor that runs in a web browser.

Wedding Registries Showing-up on Search Results

Barry’s discovered a disturbing occurence. Couples wedding registries are being placed online and then indexed by the search engines. Searchers looking for matching products are stumbling on these registries and buying the products without realizing some poor unsuspecting couple thinks they’re going to receive the items.

Barry refers to these as “fraudulent” purchases. That’s a term that appears to be kicked around without much thought these days. I wouldn’t call them fraudulent, just unfortunate.

Of course, this could all just be a stunt for Barry and Yisha to get more wedding gifts. ;-) just kidding Barry.

American Airlines Wants Google to Reveal User Info

According to The Mercury News, American Airlines wants Google to reveal the identity of the person who uploaded a copyrighted video to Google Video.

The airline claims the clip was excerpted from a copyrighted training video. If the video is copyrighted, Google will probably be forced to comply, said Cindy Cohn, legal director for the Electronic Frontier Foundation, a San Francisco-based group that advocates for digital rights.

Google has already indicated that, if the claim is legal, they will turn over the info – although they’ll give the poster of the video a chance to object.

Free SEO Tools

I’ve been taking a look around Larry Chase’s excellent Web Digest For Marketers. WDFM is a weekly email newsletter that delivers short reviews of marketing-oriented web sites. Scrolling to the bottom of the page, you’ll find short reviews of top tools, sites and companies across more than 40 categories.

As an example, take a look at Larry’s pick of the top SEO tools available for free.

More Details of Google’s Click Fraud Settlement

Verne Kopytoff of the San Francisco Chronicle is one of the first journalists to cover news that Google has settled the class action suit on click fraud for $90m.

Lost in the breaking news was how this affects and Yahoo, both defendents in the same suit., the Oakland search engine, and also a defendant in the class action, said Wednesday that it expects to be removed from the lawsuit because of Google’s settlement. was part of the litigation only because it displayed Google’s ads.

The lawsuit also named Yahoo Inc. as a defendant. However, unlike Google, the Sunnyvale Web portal said Wednesday that it plans to defend itself vigorously against the accusations.