Google Acquires Writely

News that Google has acquired Upstartle, which makes Writely, a collaborative word processor that runs in a web browser.

Wedding Registries Showing-up on Search Results

Barry’s discovered a disturbing occurence. Couples wedding registries are being placed online and then indexed by the search engines. Searchers looking for matching products are stumbling on these registries and buying the products without realizing some poor unsuspecting couple thinks they’re going to receive the items.

Barry refers to these as “fraudulent” purchases. That’s a term that appears to be kicked around without much thought these days. I wouldn’t call them fraudulent, just unfortunate.

Of course, this could all just be a stunt for Barry and Yisha to get more wedding gifts. ;-) just kidding Barry.

Channel Sponsors

American Airlines Wants Google to Reveal User Info

According to The Mercury News, American Airlines wants Google to reveal the identity of the person who uploaded a copyrighted video to Google Video.

The airline claims the clip was excerpted from a copyrighted training video. If the video is copyrighted, Google will probably be forced to comply, said Cindy Cohn, legal director for the Electronic Frontier Foundation, a San Francisco-based group that advocates for digital rights.

Google has already indicated that, if the claim is legal, they will turn over the info – although they’ll give the poster of the video a chance to object.

Free SEO Tools

I’ve been taking a look around Larry Chase’s excellent Web Digest For Marketers. WDFM is a weekly email newsletter that delivers short reviews of marketing-oriented web sites. Scrolling to the bottom of the page, you’ll find short reviews of top tools, sites and companies across more than 40 categories.

As an example, take a look at Larry’s pick of the top SEO tools available for free.

More Details of Google’s Click Fraud Settlement

Verne Kopytoff of the San Francisco Chronicle is one of the first journalists to cover news that Google has settled the class action suit on click fraud for $90m.

Lost in the breaking news was how this affects Ask.com and Yahoo, both defendents in the same suit.

Ask.com, the Oakland search engine, and also a defendant in the class action, said Wednesday that it expects to be removed from the lawsuit because of Google’s settlement. Ask.com was part of the litigation only because it displayed Google’s ads.

The lawsuit also named Yahoo Inc. as a defendant. However, unlike Google, the Sunnyvale Web portal said Wednesday that it plans to defend itself vigorously against the accusations.

Google Adds Demographics to AdWords

Exclusive! In what appears to be a response to MSN adCenter’s demographic tools, Google has just added demographic targeting to AdWords campaigns. The feature is starting to show up for AdWords users.

From the AdWords site

With the AdWords site tool, you can pick your preferences in up to three different demographic categories. The system will analyze your preferences and create a list of available Google Network sites that are popular with that audience. If you select multiple demographics, the AdWords system will look for sites that match all of your preferences. For instance, you might ask the site tool to look for sites popular with users who have children, or for sites popular with men earning a high income. The site tool will then return a list of sites whose audience tends to match those demographic descriptions.

English Soccer Player Wants Data From Google

English soccer player, Ashely Cole, is a little upset that when Google users searched for his name they were given the alternative “See results for: Ashley Cole gay”.

Obviously, Google’s just showing the most commonly searched phrase, they’re not actually suggesting anything. Still, Cole’s lawyer wants an explanation…

“…he is waiting for Google to respond to a request for “data” behind the searches.”

Hah! Let me know how that works out for you. The DOJ will be happy to share their experience on the subject.