Backward News via Google News Israel

Google has launched Google News Israel, featuring articles from Hebrew-language newspapers.

It’s worth checking out just to read a site from right to left.

Microsoft Launches Windows Live Search

Chris Sherman has a great write-up of the newly launched Windows Live Search.

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Google Wants You to Forget Financial Forecast

Coming soon to the Google store, their own Men in Black “flashy thing”. Yes, Google would like the entire industry to completely wipe from their minds the fact that they accidently posted internal projections for 2006.

The material, including a projection that Google’s revenue will rise by about 55 percent this year to $9.5 billion…besides forecasting its revenue, Google indicated its robust profit margins might weaken this year as more its rivals try to lure away some of its advertising partners

While Google claims in its SEC filing “these notes were not created for financial planning purposes, and should not be regarded as financial guidance,” you can’t help think that they have to have some sliver of reliability.

Comments for Dan Gillmor – Bloggers and Disclosure

Apparently you have to be “logged in” in order to share your views with Dan Gillmor. Sorry, while I accept that’s your policy, I don’t have time.

Instead, here is what I wanted to say about Dan’s commentary on the NYT article.

Most bloggers do not consider themselves to be journalists. I for one, consider myself as a commentator on a particular industry, not a journalist. If Wal-Mart or any other company wants to treat me like a journalist, I’m fine with that. Just don’t expect me to be predictable. Sometimes, it’s just easier to cut and paste what I have been sent, especially if it’s close to what I would have written anyway.

Free Online Reputation Management Beginner’s Guide

.:: Marketing Pilgrim’s Andy Beal provides detailed online reputation management services or buy his new book: Radically Transparent: Monitoring and Managing Reputations Online ::.

Every single day, someone, somewhere is discussing something important to your business; your brand, your executives, your competitors, your industry. Are they hyping-up your company, building buzz for your products? Or, are they criticizing your service, complaining to others about your new product launch?

A great brand can take months, if not years, and millions of dollars to build. It should be the thing you hold most precious.

It can be destroyed in hours by a blogger upset with your company.

A new product launch could take hundreds of TV commercials, dozens of newspaper ads, and an expensive ad agency.

Copywriting Spam

Lee Gomes of the WSJ uncovers how some web site owners undertake the task of adding unique content to help with their search engine rankings. He posed as a freelance copywriter and was asked to “create” new content from existing copy.

My job, it became clear, was to make enough small changes to the text for Whirlywinds to be able to pass it off to search engines as his own. Which is, in fact, what most of the “original content” on these sites turns out to be: cut-and-paste jobs with superficial modifications.

Is today national “Cut and Paste” day? :-)

Hat-tip Barry.

Google Base Launches Seller Rating System

Google Base is becoming more like eBay each day. The service is now offering a rating system for sellers where buyers can offer their reviews of a merchant.

Via Wingo.