Great viral marketing effort, no matter who created it.
BusinessWeek has an update on AOL’s decision on who to have provide their search results; Google or MSN?
Both suitors still appeared to be in the running as of Dec. 11. But given the talks’ complexity, it’s not surprising that they’re dragging. It’s unclear at this point whether Time Warner will reach a deal with one or the other by the end of the month, as originally expected.
BW explains that AOL has a lot to gain from selecting the right partner, while both Google and Microsoft have a lot at stake too.
Looking for a used car? You might want to head over to Oodle.
The classifieds search engine has just claimed the title as the largest index of auto classifieds, which includes CarsDirect as well as specialty sites like TruckertoTrucker.com and BoatClassifieds.us.
â€œWeâ€™re thrilled with the strong demand for autos from both publishers and consumers,â€? said Faith Sedlin, vice president of marketing for Oodle. â€œIn the past two months weâ€™ve tripled our auto index from 1 million to 3 million motor listings and have seen traffic more than double.â€?
However, what does make sense, is that Experian is owned by GUS Plc, “Britain’s second-largest retailer by market value”. Yet, the press release states that the acquisition will fall under Experian because it “complements Experian’s existing operations, connecting consumers to companies over the Internet.”
At first, I was thinking to myself, “Now, I might be missing something here, but, wouldn’t it be more beneficial to have PriceGrabber operate under GUS’s Argos Retail Group?”
Then, nearing the end of the official press release is where it begins to come together as far as their plans.
“Retail and catalogue shopping is the second largest vertical market for Experian Globally.”
ClickZ reports that search volume rose 15 percent in the five months between June and October of this year, according to details from Nielsen//NetRatings. Ask Jeeves saw the biggest jump in market share.
Ask Jeeves edged out players such as My Way Search to rank fifth in market share. The search engine experienced a 77 percent growth in market share to reach 2.6 percent. Following its recent acquisition by IAC/InterActiveCorp, the company announced plans to shed “Jeeves” and become Ask.com.
Mr. Gates, the Microsoft co-founder and chairman, paused, looked down at his folded hands and smiled broadly, as if enjoying a private joke. “Nah,” he replied, “we’ll do something different.”
It seems like Microsoft could do a fair amount of damage here by trying to drive the share the advertising engine takes in this deal to near zero. To do that, it just needs to launch its own AdSense-like product and be willing to set its take to its breakeven point.
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