It seems like everyone wants a piece of Google these days. Not only has Microsoft laid down the gauntlet, but Yahoo has now picked it up, slapped it on the side of Eric Schmidt’s dimpled cheeks, spat on it, and thrown it back down again – get the picture?
At Yahoo’s recent analyst day, we hear from Yahoo CEO, Terry Semel about their plans to leapfrog Google.
By using a variety of techniques, from encouraging users to “tag” information they find useful on the web to getting them to answer questions from other users directly, Yahoo hopes to make its search results more relevant and so reverse the slip in its share of the global search market.
Meanwhile, Tim Cadogan, vice president of search, explained how their improving their ad platform.