Perfect 10 is suing Google because too many people are getting the company’s adult images for free via the search engine. Now comes news from the New Scientist that Google themselves have confirmed porn searches are popular on cell phones.
Computer scientists Maryan Kamvar and Shumeet Baluja analysed 1 million searches made using the firm’s mobile search software. They found that “adult” material constituted 20 per cent of the searches on cellphones, but only 5 per cent on PDAs. Just 8.5 per cent of searches on desktop computers are for adult material.
And there was I thinking these people were simply text messaging their vote for American Idol!
SEW reports that Yahoo is changing its editorial guidelines regarding the use of keywords containing trademarks.
Previously, we allowed competitive advertising by allowing advertisers to bid on third-party trademarks if those advertisers offered detailed comparative information about the trademark owner’s products or services in comparison to the competitive products and services that were offered or promoted on the advertiser’s site.
In order to more easily deliver quality user experiences when users search on terms that are trademarks, Yahoo! Search Marketing has determined that we will no longer allow bidding on keywords containing competitor trademarks.
Danny speculates that the policy wont completely prevent the bidding on trademarks – just competitor’s keywords – and is sparked by Mazda buying the keyword “Pontiac” to capitilize on Pontiac’s “Google Pontiac” TV ad.
Basically, when a customer clicks on a Google ad, Google could handle any payments they make at the advertiser’s site. Google takes a cut of the purchase instead of money for the first click-through. Bang, no more click fraud.
Marketers have been pushing Google for a pay-per-performance model for years.
Google has launched Google Page Creator a free online tool that makes it easy for anyone to create and publish web pages in just a few minutes.
The service allows those without web design experience to create simple web pages that are hosted by Google at http://yourgmailusername.googlepages.com.
Maybe useful if you want to just upload your resume or an invite to a party, but hardly worth it if you’re looking for much else.
Want to update frequently? You’ll need a blog.
Want to have a chance of ranking in the search engines? You’ll need greater control and your own domain.
Want to sell products? You’ll need ecommerce.
Want to interact with your friends? Go to MySpace.com
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