Just discovered URLFAN which offers some neat tools for tracking popularity of blogs (I have some work to do). It claims to monitor 295k feeds, 33 million posts and 1.6 million domains – all in realtime!
John Battelle has been a busy guy recently. Not content with writing a NY bestseller, he’s also been putting together a new advertising platform for blogs.
FMâ€™s platform empowers advertisers to reach more than 70 million monthly pageviews on the leading technology, parenting and community-driven weblogs. Offering categorized and demographically relevant search and instant purchasing, Federated Mediaâ€™s new online advertiser toolkit makes designing and launching cost-effective campaigns simple.
â€œWhat brings advertisers to FM is the incredible conversations between authors and their readers,ï¿½? said John Battelle, Chairman and Publisher, in a statement. â€œOur platform makes it simple for advertisers to participate in these conversations – to join the authors and audience in a meaningful way.ï¿½?
Over at SEW, there’s some thought given to why the service is being re-branded from MSN adCenter to Microsoft adCenter. I think the answer is in the official press release…
“Ad-supported software services are an integral part of Microsoft’s plans to give consumers access to a broader variety of digital media, whenever they want and on whatever device they prefer,” said Ballmer. “Our close partnership with the ad community is extremely important to us as we evolve Microsoft from a software company into the world’s largest, most attractive provider of online media through MSN, Windows Live(TM) and adCenter.”
Despite all the noise and enthusiam for blogging, senior execs are still not “getting” corporate blogging, according to a new Harris Interactive survey.
…only minorities of top executives surveyed are convinced to “a great extent” that corporate blogging is growing in credibility either as a communications medium (5%), brand-building technique (3%), or a sales or lead generation tool (less than 1%). In contrast, most executives are somewhat or not at all convinced of blogs’ growing credibility in these areas, (62%, 74%, and 70% respectively).
It’s interesting that only 15% of those polled actually have a corporate blog – so the stats above would be similar to someone saying they don’t like “Coke” without actually tasting it.
Could the problem be that of those surveyed, only 30% had a good understanding of what a blog is in the first place?
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