Yahoo Suggests Google Alternative

Yahoo is testing their own version of Google Suggest, on the AlltheWeb platform.

As Yahoo’s Don Chennavasin explains…

As soon as I start to type a query, Livesearch suggests the right query and shows me the results page before I even press a search button. For example, I wanted to look for “mission impossible 3�. Just as I finished typing “mission�, Livesearch is already recommending “mission impossible 3� as the search, and then instantaneously shows me the results page.

I can’t remember the last time I went to AllTheWeb, when did it start “borrowing” Google’s layout? ;-)

Google Health Launching Today, a Smart Move for Google?

Reports suggest Google will today announce the launch of Google Health. In anticipation of the launch, Hitwise has put together some information on the health vertical to determine whether this is a smart move by Google.

Hitwise clickstream data shows that for the month of April 2006, 2.67% of Google’s downstream traffic went to sites in the Health & Medical category. Yahoo! Search sent 2.43% of its traffic to this category, while MSN Search sent 1.97%, which shows that Health is a smart vertical initiative for Google.

That being said, Hitwise points out that not every new Google product becomes a category-killer.

Channel Sponsors

Ingenio and UpSNAP Partner

UpSNAP, a free provider of mobile search and entertainment, will integrate PPC listings from Ingenio, according to their press release.

“We see Pay Per Call advertising poised for significant growth, especially in the context of mobile and local search-based advertising,â€? said Tony Philipp, President and CEO of UpSNAP, in a statement. “By partnering with Ingenio, we can optimize our mobile search technology to deliver consumers fast, free access to more of the kind of local information they’re looking for – be it a hotel, florist or pizza joint – in a format that is accessible by virtually all mobile devices.â€?

UpSNAP is based in North Carolina.

Online Advertising Grows-up

Elinor Mills looks at how online advertising has grown-up over the past few years. Unlike the late ’90s when banner-ads saw a boom and bust, today’s internet ad campaigns are more savvy and search is leading the way.

Inside Google Book Search

Google has launched a new blog for it’s Google Book Search product.

Now the big question; can Nathan claim copyright infringement for using “Inside Google”? He did get there first. ;-)

Google Using Acquisition Talk to Gain Insider Knowledge?

Reading SiliconBeat’s recap of why Google walked away from buying Olive Software, an off-line to XML comversion company, I noticed a juicy bit of speculation.

Is Google turning into a Microsoft? Checking out the goods, and then going back and building it themselves? Or hiring away the better employees? Here’s what one person said: “Google learned a LOT about Olive… everything.”

If Google ends-up building the technology themselves (or hiring key Olive employees) would you see this as shady or brilliance on Google’s part?

Newspaper Circulation Drops, But Online Versions Grow

USA Today reports circulation for newspapers has declined during the past six months.

Average weekday circulation fell 2.5%, to 45.4 million, in the six months ending March 31, vs. the same period last year, according to a Newspaper Association of America (NAA) analysis of Audit Bureau of Circulations data from 770 dailies.

But, if they can continue to monetize their online offering, they may be able to take advantage of the growing number of people getting their news via the web.

Nielsen/NetRatings data showing that an average of 56 million Web users visited a newspaper site in each of the first three months of 2006, up 8% from the same period in 2005.