Free Web Analytics with ClickTracks Appetizer

How does a web analytics firm compete with Google Analytics’ free service? Well, if you’re ClickTracks, you offer a free version yourself in an effort to upgrade them to the paid version.

Nice move JM! ;-)

Google Already Testing Orion Technology?

PC Magazine reports Google is testing expanded entries in their search results.

Screenshots of the service appeared on the web earlier this week showing search results with an expansion button that presents longer excerpts from linked sites as well as links to related content and a ‘search this site’ option.

PC Magazine suggests this is an implementation of the Orion technology acquired a couple weeks back. I tend to think that is not likely – I can’t see how they could implement it that fast. More likely, Google had developed their own technology in house and, being close to launching it, acquired Orion to avoid any patent infringement issues.

Channel Sponsors

Behavioral Targeting in Online Ad Spending to Grow

eMarketer predicts that marketers will spend $1.2 billion on behavior targeted online advertising in 2006.

Watching Google First Quarter Earnings

According to Bambi, analysts are confident in their projections for Google’s Q1 earnings.

[Google is] expected to post earnings excluding stock-based compensation of $1.97 a share, up 53% from the year-earlier period’s $1.29 a share.

Sales excluding expenses Google pays to its distribution partners are estimated to grow 85% to $1.47 billion from $795 million.

We’ll know if they’ve got it right, when Google announces after the closing bell today.

UPDATE: Here’s the official numbers

Net income for the first quarter rose to $592 million, or $1.95 per diluted share, compared with the year-earlier quarter’s $372 million, or $1.29 per diluted share. Revenue rose 79 percent to $2.25 billion — compared with Wall Street forecasts for 63 percent to 78 percent growth.

SEMLogic Means No More Search Engine Secrets

WebProNews looks at Fortune Interactive’s SEMLogic technology and our newly launched SEMasphere and gives it a thumbs-up. From the article…

…instead of poring through reams of data and line after line on reports covering all manner of metrics, a SEM tech can look at a client’s sphere, and click on it for an assortment of details.

That’s where the work done by [Mike] Marshall and his team really shines. Visually, a client sphere and its surrounding spheres shows where work needs to be done to improve ranking; yellow and white stripes on a red sphere, and their placement relative to each other, show just how much improvement a site or page needs.

Who’s Linking to Your Blog?

Todd Dunning tempts us to discuss his new tool by telling us we’d be “one of the very first” to point to it. Short pitches with an offer of being first, tend to work well with me (for those of you considering a pitch) so, I’m happy to oblige…

WhoLinked backlink tool
Show the other websites linking to yours. Fully customizable, this simple cut-and-paste javascript queries the search engines for your backlinks, then sends the results to your site’s WhoLinked box for your visitors to see.

New Web Directory Launches

Loren’s launching a new web directory named Umdum and is inviting readers to get a free listing.