Search Marketing Standard a Hit!

If you’ve not already subscribed to the newly launched Search Marketing Standard magazine, you should sign-up immediately.

There’s a lot of great search marketing advice already available online, and much of it requires either a paid subscription or the purchase of a report. SMS is only $10 per year, and for that money, you won’t find a better resource for keeping up to date on industry trends and news.

Plaxo Offering Free Phone Calls

I became a Plaxo fan back last fall when starting FI. I’ve really found it beneficial and like the free email signature they provide.

Today comes news that the company will be offering an interesting phone service to users.

Plaxo’s new Click to Call feature lets users make phone calls by clicking on a phone number in their Plaxo address book. A screen pops up asking the caller to confirm the numbers, and when that screen is clicked, the phone will ring. When the caller picks up, the system automatically initiates the call to the other person.

The calling function, available through a partnership with VoIP provider Jajah, does not require either party to have headphones, microphones or a high-quality broadband connection or extra VoIP software, said Plaxo Chief Executive Ben Golub.

Channel Sponsors

Free Traffic to Your Blog, Thanks to the Associated Press

Technorati today announced a new partnership with the Associated Press that will help syndicate the thoughts of many bloggers.

When readers visit an AP member Web site that uses AP Hosted Custom News, they will see a module featuring the “Top Five Most Blogged About” AP articles right next to the article text, dynamically powered by Technorati.

Additionally, when readers click on an AP article, Technorati will deliver “Who’s Blogging About” that article. Now, if you have commentary about an AP story, you can get mentioned in that module simply by linking to that AP news URL…

So my blogging friends, look for AP stories, blog about them and sit back and wait for the traffic to come flooding trickling in! :-)

Calculate Your Link Worth

Patrick Gavin and the Text Link Ads team have launched a nifty link calculator that will help you estimate the value of links on your site.

Google Plans Artificial Intelligence, Increase Share of Ad Spend

According to the UK’s Independent paper, Google’s Larry Page told a conference audience that he sees a day when Google will use AI to answer search queries.

He said: “People always make the assumption that we’re done with search. That’s very far from the case. We’re probably only 5 per cent of the way there. We want to create the ultimate search engine that can understand anything … some people could call that artificial intelligence.”

CEO, Eric Schmidt, also indicated Google’s intent to gain a greater share of the overall amount spent on advertising.

“Our category of advertising is showing 50 to 100 per cent growth. Other categories are not growing. Market share [for web search advertising] will never be 100 per cent, but I can imagine 5, 10, 15 or 20 per cent.”

Online Marketers Turning to Offline Ads?

Can it be true? Online marketers are starting to see the benefits in advertising “the old way”? According to the WSJ, many staunch supporters of online advertising are starting to see the benefits of offline ads too.

“The big brands have stepped into this market in a big way, and we can’t afford to play that game,” says Shmuel Gniwisch, chief executive of online jewelry retailer Ice.com Inc., which now spends roughly 20% of its advertising budget offline, up from nothing two years ago.

The company has stopped purchasing some pricey keywords like “jewelry” and “diamond” and is working to develop a home-shopping television program and aggressively to court free product placements on hit shows like ABC’s “Desperate Housewives” instead.

Kiwis Using Google to Find Sheep

Someone at The Sydney Morning Herald has far too much time on their hands, after revealing their New Zealand cousins are tops when it comes for searching for “sheep” and “porn”. :-)