Federated Media Launches Advertiser Planning Tool

John Battelle has been a busy guy recently. Not content with writing a NY bestseller, he’s also been putting together a new advertising platform for blogs.

Today he announces the launch of Federated Media’s Advertiser Planning Tool.

FM’s platform empowers advertisers to reach more than 70 million monthly pageviews on the leading technology, parenting and community-driven weblogs. Offering categorized and demographically relevant search and instant purchasing, Federated Media’s new online advertiser toolkit makes designing and launching cost-effective campaigns simple.

“What brings advertisers to FM is the incredible conversations between authors and their readers,�? said John Battelle, Chairman and Publisher, in a statement. “Our platform makes it simple for advertisers to participate in these conversations – to join the authors and audience in a meaningful way.�?

Why Microsoft Changed the Name of MSN adCenter

Microsoft CEO, Steve Ballmer, will today announce the official launch of adCenter.

Over at SEW, there’s some thought given to why the service is being re-branded from MSN adCenter to Microsoft adCenter. I think the answer is in the official press release…

“Ad-supported software services are an integral part of Microsoft’s plans to give consumers access to a broader variety of digital media, whenever they want and on whatever device they prefer,” said Ballmer. “Our close partnership with the ad community is extremely important to us as we evolve Microsoft from a software company into the world’s largest, most attractive provider of online media through MSN, Windows Live(TM) and adCenter.”

Channel Sponsors

Google Health Coming Next Week?

Barry’s put together clues that suggests Google may launch Google Health next week.

Google to Increase Ads for Commercial Searches

According to reports, Google is getting ready to increase the number of AdWord ads displayed for certain commercial-type searches, while reducing the number for non-commercial searches.

Fortune 1000 Execs Still Not Embracing Blogging

Despite all the noise and enthusiam for blogging, senior execs are still not “getting” corporate blogging, according to a new Harris Interactive survey.

…only minorities of top executives surveyed are convinced to “a great extent” that corporate blogging is growing in credibility either as a communications medium (5%), brand-building technique (3%), or a sales or lead generation tool (less than 1%). In contrast, most executives are somewhat or not at all convinced of blogs’ growing credibility in these areas, (62%, 74%, and 70% respectively).

It’s interesting that only 15% of those polled actually have a corporate blog – so the stats above would be similar to someone saying they don’t like “Coke” without actually tasting it.

Could the problem be that of those surveyed, only 30% had a good understanding of what a blog is in the first place?

Could Microsoft and Yahoo Merge to Fight Google?

Garrett puts together different stories that point to a potential merger between Yahoo and Microsoft. Is that the only thing that could tackle Google at this stage?

Microsoft’s Ballmer All-in Against Google

According to TechWeb, Microsoft’s Steve Ballmer is prepared to make “big, bold bets” against it’s competitors, including Google.

He…named Google as the reason behind some of the spending. “Further development of adCenter is key – our goal is to create the web’s largest advertising network, giving us an engine that will enable us to monetise our services and compete against Google.”

He’s going all-in on this bet.