Ok, so this post may not live up to the hype of the title, but admit it, you needed a Friday afternoon chuckle.
From this week’s edition of eWeek…
According to MediaPost, MSN has launched its own research and development group.
For MSN, the adCenter Incubation Lab–adLab for short–can be seen as an answer to Google Labs, the forge for many of the search giant’s recent product launches.
AdLab will operate from two offices; one in Redmond, and one in Bejing. Each office will have 22 researchers and will work on roughly 40 projects at a time.
Microsoft has been testing its ambitious new platform for selling all kinds of online advertising, called adCenter, since last spring. Right now, the company said about 25 percent of the sponsored links that accompany regular search results on its MSN Search site are from adCenter, but that will grow to 100 percent by the time the company’s fiscal year ends in June.
He has word that Google is sending invitation codes to the first set of customers who submitted their email addresses for a Google Analytics account.
He also has a free one-hour online webinar, “How to turn Google Analytics into Pure Profit“. Tim was a guest speaker at a symposium we hosted in Raleigh, so I can attest that he knows his stuff.
ClickZ has details of a new experiment Google is conducting with ads on Google Maps.
A search on “hotels” in New York City returns an organic list of local hotels, plotted on the map with red markers and bracketed by sponsored hotel listings, plotted on the map with blue markers. The same search in other locations, such as San Francisco, doesn’t yet return the paid listings.
This is probably one of Google’s most relevant use of advertising in recent months. Very cool.
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