Blogs Reaching “iPod” Status

The USA Today has a feature on the rise of blogs as a platform for social interaction.

A snippet that would interest Malcolm Gladwell

…a study done for Jupiter Research says that blogs have a “disproportionately large influence” on society. The reason? It’s not how many people read a blog, it’s who reads it.

The Jupiter study, which focused on blog use in Europe, found that while “active users” of the Internet make up a small portion of overall Internet users, they were starting to dominate public discussions and even have an impact on people’s buying habits.

What are bloggers saying about your company?

Yahoo Knows How to Gain Market Share

The WSJ, has an interesting snippet from Yahoo’s analyst event. Could it be their secret weapon for gaining market share from Google?

The company is betting on social media, especially their Yahoo Answers initiative.

In Taiwan, where Yahoo first brought out an Answers-like service, Yahoo was able to take market share from rival Google, Mr. Weiner said. Yahoo’s market share reached 65%, and Google’s fell to 30% in April, compared with 50% for Yahoo and 45% for Google in December 2004, he said.

You know what, makes sense when you think about it. Give people the opportunity to contribute to the quality of search results and they’ll take pride in them. Which means they’ll likely stay loyal to a particular search engine, because they know they’ve had input. The only problem for Yahoo is that Google has learnt this secret too, hence Google Co-op being launched.

Channel Sponsors

Yahoo Outlines Plans to Beat Google

It seems like everyone wants a piece of Google these days. Not only has Microsoft laid down the gauntlet, but Yahoo has now picked it up, slapped it on the side of Eric Schmidt’s dimpled cheeks, spat on it, and thrown it back down again – get the picture? :-)

At Yahoo’s recent analyst day, we hear from Yahoo CEO, Terry Semel about their plans to leapfrog Google.

By using a variety of techniques, from encouraging users to “tag” information they find useful on the web to getting them to answer questions from other users directly, Yahoo hopes to make its search results more relevant and so reverse the slip in its share of the global search market.

Meanwhile, Tim Cadogan, vice president of search, explained how their improving their ad platform.

Google Guys Make Ten Billion Dollar Bet

Well, kinda…


RSS Spending Grows As Does Email Clicks

Two studies picked-up by MarketingVOX.

1. JupiterResearch reports 63% of large companies plan to use RSS to syndicate content by the end of the year (compared to just 29% currently).

2. eROI reports increased click-thru rates for email during Q1, compared to a decrease in Q4 of 2005. Weekend open rates saw the biggest improvement.

Testing Skype

I must have had a premonition about Skype, as I joined the service about a week before they announced their free calls for the remainder of the year, promotion.

Any how, I’ve added a status bar to the right navigation menu and my Skype name is “andybeal” and my Skype number is “919-647-9655″. This is mostly so Richard Branson knows how to reach me – oh, but I guess others can use it too. ;-)

Free calls, from my computer? Got to be worth trying! Well, at least until I get round to testing AOL’s new phone service. ;-)

A Chat with MarketingMonger

I just got done chatting to Eric Mattson of MarketingMonger about FI, our technology, blogging, reputation monitoring and much more.

Here’s Eric’s blog post and here’s a direct link to the podcast.

PS. Kudos to Eric. What a great way to get 1,000 inbound links. Simply interview 1,000 bloggers – we all love to be heard and you know we’ll link to the audio. Got to be easier than begging for links. ;-)