Sphere Offers New Blog Search Engine

I’ve not yet taken a look at Sphere, a new blog search engine, but Matt Marshall has and he explains some of the cool tools it offers.

Sphere orders the blog posts by relevance. First, it looks at link structures. For example, Om Malik is an authoritative blogger on telecom matters, enjoying numerous links from other well-known bloggers on the topic. If Om points to a blogger also writing about telecom, Sphere awards that blogger a boost in his relevance ranking, and his posts are considered are ranked higher. But if Om Malik goes off on a tangent, and posts something about the Yankees, he is no longer an expert. Sphere treats any links by Om to bloggers writing on the Yankees as less important. Sphere does this by doing a semantic analysis of the blog posts.

Don’t Panic, this is Just a Google Test

Most of us need to admit that when we see a new interface tweak at Google, we believe we’ve stumbled upon a new roll-out that no one else has discovered yet.

At the Official Google Blog, they explain how Google is always running new interface tests with small samples of users and that these tests do not mean the features will be rolled out.

Channel Sponsors

New York City the Place for Slackers?

A NYC judge has just ruled that a city employee cannot be fired for surfing the web from a work computer.

In his decision, Judge John Spooner said that agencies should apply the same standard to personal Internet use as they do to other personal activities. He noted that many agencies allow employees to take personal calls, or even read the newspaper, as long as those activities do not interfere with a worker’s overall performance.

Advertise on Marketing Pilgrim

I’ve started to get enquiries on how to advertise on Marketing Pilgrim. When I opened this up at my previous place, I was amazed at how well received it was by advertisers and readers.

So if you’re interested, we’re making available the ad space you see on the right-hand side of the site.

Slot 1 – (Text Link Brokers)
Slot 2 – (Yahoo Search Marketing)
Slot 3 – (ProStores)
Slot 4 – available
Slot 5 – available
Slot 6 – available

IAC Appoints Jim Lanzone Chief Executive Officer of Ask.com

On Saturday, we reported Steve Berkowitz’s move from Ask.com to Microsoft. At the time, I offered that “Jim Lanzone is more than capable to take over”. And indeed IAC sees the same value in Jim, today naming him to CEO of Ask.com.

“Jim is one of the most respected leaders in the search industry, having been principally responsible every day for the turnaround of the Ask product and brand over the past several years,” said Doug Lebda, IAC President and Chief Operating Officer. “With his vision for the future and successful track record for driving the Ask.com business, he has been and will be the ideal leader for the next stage of the company’s growth.”

Congratulations Jim, this is very much deserved! :-)

Fortune Interactive to Showcase SEMasphere Interface at ad:tech

Andy Beal is no longer associated with Fortune Interactive. View Andy’s consulting services.

Have you ever taken a look at your web site through the eyes of a search engine? Ever seen exactly how your SEO efforts stack-up against your competition? Or simply wondered why you can’t seem to break the first page of Google, despite your best efforts?

Stop by Fortune Interactive’s booth (#5744) at ad:tech and we’ll take you on a tour of our SEMasphere 3D virtual reality interface. This is not your normal “proprietary technology” that ends up being nothing more than a fancy macro on an Excel spreadsheet. Give us 5 minutes and we’ll show you how we can analyze search engine results and accurately measure what optimization techniques need to be done and where you’ll end up ranking.

Truth in Blogging

eWeek reports the L.A. Times has suspended a blogger for using an alias to post comments on sites operated by the Times and others.