MarketingVOX reports on the latest Google rumor. I’m not touching another Google rumor…for at least the rest of the day.
CRM Magazine has a great article that answers many questions about corporate blogs and online reputation monitoring. If you’ve worried about the risks associated with a company blog, this article should help a lot.
General Motors gets it…
General Motors is an example of a company that is doing corporate blogging right, according to Charlene Li, principal analyst and blog writer at Forrester Research. Many GM fans anxious to get their hands on the new Pontiac Solstice expressed frustration at the product not getting to market. So the company had the person in charge of that project blog about some of those frustrations, explaining what was taking so long and recognizing the prospective buyers’ feelings. It talked about certain dealerships getting limited early editions of the car and the vast amount of testing needed to help ensure customer safety. “The ROI is infinite–it’s the enrichment of people,” Li says.
This just in from DMNews…
On the market research side, Gary Stein quit as senior analyst at JupiterResearch to join BuzzMetrics, a word-of-mouth research firm in New York. An interactive marketing expert, Stein is part of BuzzMetricsâ€™ client services department based out of San Francisco.
Steinâ€™s move comes soon after Forrester Research, Cambridge, MA, lost principal analyst Jim Nail to media measurement and business software firm Cymfony Inc., Watertown, MA. Nail is now chief strategy and marketing officer at Cymfony.
Seems like the big-dogs are stocking-up on talent and, with Gary Stein, they get a nice bloke too! Congrats Gary!
Nah, I don’t think so. More wildly speculative predictions about what Google may do in ’06, perhaps as soon as later this week at CES (!!). Our response (you’ll see this in related articles shortly): we have a number of PC partners who serve their markets exceedingly well and we see no need to enter this market; we would rather partner with great companies.
So David, does this mean that if you don’t deny future rumors, they’ll likely be true?
I think this is a very bad move for Google. Exactly how relevant are ads for fireworks and flowers to the Google home page? How is this helping users find the most relevant content?
It will be a sad day should Google expand the ads to Google.com’s home page. It will surely signal that Google is interested in money more than relevance.
Update: Thanks to Cindy for reminding me of the following statement by Google’s Melissa Mayer…
Just stumbled across some evidence (scroll to bottom) that Google did indeed visit the Triangle, but not to scope out a new office. Looks like they visited North Carolina State University (Go Pack!) just recently and are trying to recruit some grads.
Date: Wednesday, November 9th, 2005
Location: Harrelson Hall, Room 107
UPDATED: ACM/AITP will not be hosting Google’s trip to campus, but Google IS coming to NC State campus. We recommend showing up to Harrelson a bit early to ensure proper seating is available.
If you would like to submit your resume to Google, please check the CSC Career Services listing for more information. The closing date for the Fall 2005 DoubleTree Suites meeting was Monday, October 24th. You may still continue to submit your resume, though it will most likely not be considered until Google’s next visit to NC.
Piper Jaffray analyst Safa Rashtchy predicts Google will reach $600 this year. Why such a high target?
Rashtchy points to the company’s ability to continually dominate the paid-search business. In 2005, he estimates that Google accounted for 64% of the $10 billion generated in global search sales. On a net basis, or excluding what Google pays out to its distribution partners, the search firm is estimated to generate $4 billion in revenue for all of 2005.
This year, the analyst expects Google’s net sales will grow by 58% vs. an overall paid-search market growth of 41%. Analysts currently predict Google will grow net sales by 60% this year, so Rashtchy is in line.
© 2005-2014 Marketing Pilgrim, all rights reserved.
Marketing Pilgrim is a proud member of The Pilgrim Network