Google Updates

Two new items from the Google blog:

1. Google Earth gets new imagery

We’re always trying to improve the imagery in Google Earth and Google Local, but our latest update is bigger than usual. Not only have we added extensive 6-inch imagery for many parts of the U.K., but we’ve updated the Google Local database to match the coverage we have in Google Earth, and (drum roll, please) … we’ve added two more zoom levels in Google Local’s Satellite mode! Now for many areas around the world you can see a lot more detail than you could before.

2. Google News leaves “beta”

Google News has matured a great deal, and we’re proud to see it graduate from its beta status. Much remains to be done, and as always, we have many exciting ideas that we intend to take forward.

Congrats to iProspect

I’ve given iProspect their fair share of digs over the years – something Rob reminds me of everytime we catch-up. ;-)

So, today, for once, and maybe the only time, I’ll be very nice….[deep breath]…congratulations guys on your 10th anniversary!
:-)

Channel Sponsors

Ask Jeeves Launches Own Image Search Engine

Ever since Ask Jeeves announced they were tweaking the image search results offered by their partner Picsearch, we have suspected they were working on their own technology.

Today, that becomes a reality with Ask’s launch of their own proprietary image search technology.

With the new image technology, Ask Jeeves is also expanding Image Smart Answers, which appear at the top of the search results page for queries such as “pictures of Mount St. Helens� from the main Web channel. All picture results can be saved to users’ MyJeeves by clicking the ‘save’ link under each image. MyJeeves is a personal search service where links to web pages, images and selected Smart Answers can be stored, organized, annotated, searched and shared.

Frost’s Internet Marketing Conference

It’s probably not too late to register for Frost & Sullivan’s 2nd Annual Internet Marketing Strategies 2006, this Thursday and Friday in Phoenix. The event has a good line-up of sessions and I’ll be offering my 2 cents on the “Organic & Paid Search Strategies: Which to Use and When” panel.

If you plan on attending the event and would like to get together for a chat, I’ll be offering one-on-one consultations and demo’s of SEMLogic. Drop me an email if you’d like to get together.

The Evolution of Search Engine Optimization

I had a chance to chat with PRWeek for their recent issue. In it, they look at the future of SEO and how personalization, tagging and Google Base might change the way search marketers think.

Top Brands? Google, Apple and Skype

Looks like this news is posted just about everywhere, but just in case you missed it – Google retakes first place in the 2005 global poll of most influential brands.

More Marketing Dollars Shift Online

ClickZ has details of a new study that suggest more marketers are shifting marketing dollars from mass branding to targeted online channels.

Winterberry Group found since 2003, above-the-line (ATL) spending has grown an average 5.5 percent per year, while below-the-line (BTL) spending, led by search, e-mail and online advertising, grew 7.8 percent annually. These growth rates are expected to continue through 2007, the study predicts. The annual growth forecast for the entire industry between 2003 and 2007 was 6.9 percent.