Not all Brand Searches End at Official Site

ClickZ breaks-down new data from Hitwise that suggest, on average, only 85% of brand-name search quearies result in the search landing on the official web site.

I don’t think that’s too much of a shock myself. As the study suggests, among the 15% that stray, a good number click on affiliate links (still the brand). The remainder were probably using the brand-name search as a generic replacement for their search query. For example, someone searching for “Dell” may actually be interested in “Compaq” and “Lenovo” as well, they simply chose “Dell” as the launch point for their “computer” search.

Happy Easter

I’m outta here for the Easter holiday. Unless something major happens, I’ll see you all on Monday.

Happy Easter!

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Google Granted Voice Recognition Patent

eWeek’s reporting that Google has been granted a patent for technology that would allow you to conduct a search using your voice.

It doesn’t look like Google has any immediate plans to use the technology – it looks like they filed it just as protection at this stage – but eWeek suggests one use for it.

…Google could use the patented technology to improve its current cell phone search feature, which now relies on users entering text queries on their phone’s cramped telephone keypad…Google could also use the voice recognition feature to launch a competitive 411-style telephone number finder.

Zillow.com Adds Bird’s-Eye Views

Real estate web site Zillow.com has announced the addition of 45-degree, low-altitude aerial photos to its home valuation and data with the integration of bird’s eye images from Microsoft’s Virtual Earth platform.

In other news, GeoEye, the company providing satellite imagery for Yahoo Maps, tells us they are providing 1-meter resolution images as part of Yahoo’s new offering.

And you thought you only had to worry about your nosey neighbors! ;-)

Think Partnership to Acquire IceRocket.com

Think Partnership (parent company of my old employer) has today announced a letter of intent to acquire IceRocket.com, a search engine specializing in indexing blog content.

Terms of the deal have not yet been revealed.

My hat’s off to Gerry and Scott, the deal is by far the most impressive in the company’s history.

Google Undermining Christians?

Would you expect Google’s “Don’t Be Evil” mantra to include not attacking a major religious group?

Well the company has done a deal with Sony Pictures to promote the Da Vinci Code movie – based on the book that many claim undermines the Christian church.

It will be interesting to see if any group calls for a boycott of Google, based on this.

Via Philipp.

Google Calendar Finally Arrives

Waiting for Google Calendar has created more anticipation than an episode of “Lost”. Today Google finally launches Google Calendar and Chris Sherman has a review of what looks to be an Outlook challenger.