So Google decided itâ€™s time to see just how far they can take their â€œpay-per-actionï¿½? ad model and acquired a radio advertising network. I spent a lot of time yesterday, discussing this move with a number of people. Hereâ€™s a collection of some of my thoughtsâ€¦
Accountability and Efficiency for Offline Advertising
This is a very bold, strategic move for Google. They are basically laying down the gauntlet and challenging the status quo of offline advertising principles. If they are successful in bringing a pay-per-action model to radio, they’ll certainly have a lot of traditional radio execs and ad agencies quaking in their boots.