Despite all the noise and enthusiam for blogging, senior execs are still not “getting” corporate blogging, according to a new Harris Interactive survey.
…only minorities of top executives surveyed are convinced to “a great extent” that corporate blogging is growing in credibility either as a communications medium (5%), brand-building technique (3%), or a sales or lead generation tool (less than 1%). In contrast, most executives are somewhat or not at all convinced of blogs’ growing credibility in these areas, (62%, 74%, and 70% respectively).
It’s interesting that only 15% of those polled actually have a corporate blog – so the stats above would be similar to someone saying they don’t like “Coke” without actually tasting it.
Could the problem be that of those surveyed, only 30% had a good understanding of what a blog is in the first place?
According to TechWeb, Microsoft’s Steve Ballmer is prepared to make “big, bold bets” against it’s competitors, including Google.
He…named Google as the reason behind some of the spending. “Further development of adCenter is key – our goal is to create the web’s largest advertising network, giving us an engine that will enable us to monetise our services and compete against Google.”
He’s going all-in on this bet.
According to ClickZ, you’ll soon be seeing a new wave of Ask.com ads during TV timeouts. The company plans to air ads featuring Apostolos Gerasoulis, executive VP of search technology.
In one, Gerasoulis shows how a search for “pimped out cars” can lead to useful information about custom rims and find sites that use related slang terms like “tight” or “phat” as well.
“Search engines understand text. Ask.com understands concepts,” he says in his heavy Greek accent. “Pimped out cars are related; tight cars are related. Ask.com is a ‘pimped out search engine'; it is very tight,” he says.
The suit claims that Yahoo displayed these advertisers’ online ads via spyware and adware products and on so-called “typosquatter” Web sites that capitalize on misspellings of popular trademarks or company names.
The allegations get worse…
…Yahoo regularly uses its relationship with adware and typosquatting sites to gin up extra revenue around earnings time, alleging that the company is conspiring to boost revenue by partnering with some of the Internet’s seamier characters.
© 2005-2014 Marketing Pilgrim, all rights reserved.
Marketing Pilgrim is a proud member of The Pilgrim Network