Kim, Anything to add?
Over at Search Engine Journal, Loren takes a close look at recently filed patents from Google.
Google has applied for a patent, termed Personalization of placed content ordering in search results, to serve organic search results based on user profiles. Google has also applied for a similar behavioral targeting patent for its advertising network, but this seems to be a first from Google with plans to integrate user profiling into natural search results.
By Ben Wills
As with any successful project, clear definitions of the overall strategy and the tactics necessary to achieve that strategy are essential. Given the nature of pay-per-click search marketing (i.e.: ideally you would put a dollar in, and get two dollars out) and how easily your ad spend can escalate out of control, clear strategies and tactics will become the impetus of your search marketing campaign.
Before I go any further, it would be prudent to digress in order to define the linguistic distinction between strategies and tactics, and how they will be applied throughout this article. I feel that this distinction could, obviously, be used outside of pay-per-click, and I encourage readers to reflect on other ways that this distinction may be applied throughout perceptions in their organization.
AD:TECH NYC is next week and the Fortune Interactive team will be there to showcase our search and blog marketing services. We’ll be providing a demo of SEMLogic and giving away a FREE CRUISE to one lucky winner!
Stop by our booth and pick up a Fortune (Interactive) Cookie. If your cookie contains the message “Free Cruise Entry” simply make your way back to our booth (#1804) on Tuesday at 3pm. We’ll be giving away a free cruise for two (which includes food, drinks, gratuities etc), to one lucky AD:TECH attendee.
You can read more details in our press release just issued. I’ll be at the booth, so please stop by and say “hi”.
Mixed news from my former employer…
The SEC is asking them to restate earnings. Hopefully, this will signal the end to the declining PPS and see a rebound…hopefully.
The parent company is picking up Web Diversity – a UK PPC management company that will work closely with Mike Grehan and Smart Interactive.
I’m often asked about my thoughts of WebSourced. I think the THK board is doing a good job of getting rid of the dead-wood and shaking up the structure of the company. I’m still a lot more excited about what we are doing at Fortune Interactive, but I don’t think WebSourced will stay down for too long.
InformationWeek reports on the launch of AskMeNow, a search engine-type service that gives people the option of calling a toll free number to ask any question.
AskMeNow does not charge for basic questions, such as weather, stock prices, directory assistance, driving instructions or sports scores. Those are answered at no charge.
But ask for the closest French restaurant, or why the sky is blue, and the company charges 49 cents for each query. Carriers charge separately for downloading answers, which would fall under a person’s normal data service.
The company hopes to make money through advertising – sending one or two targeted ads with each answer.
© 2005-2013 Marketing Pilgrim, all rights reserved.
Marketing Pilgrim is a proud member of The Pilgrim Network