Podcasting R.I.P?

Charelene Li has details of a new Forrester report on Podcasting and it doesn’t look too positive.

Our survey showed that only 1% of online households in North America regularly download and listen to podcasts. And when you include all of the people who are just interested or have used podcasts, they strongly favor listening to existing content like Internet radio or broadcast radio, not necessarily new content.

I was “into” listening to podcasts for about 2 weeks then slowly whittled them down to just Adam Curry, and then none. I just didn’t find the content of a high enough quality to keep my interest.

However, Charlene doesn’t think that podcasting is a dead medium and believes that companies can still make use of them.

Yahoo Search Partners With Offermatica and Optimost

According to MediaPost, Yahoo will start recommending the services of both Offermatica and Optimost – both companies offer conversion optimization, A/B testing and multi-variable testing.

So what’s next? Yahoo recommending SEO firms? Where do I sign-up?

Channel Sponsors

Negative Blogging Just a Safety Valve?

Elizabeth Albrycht ask the question

Does this consumer commentary represent a safety valve, allowing them (us) to blow off steam, ease frustration etc. with little real expectation that something will change, that their problem will be solved? Or do consumers truly expect real change to occur or real action to be taken?

I personally don’t think a business can ignore even a single negative blog post. They don’t always have to respond either, but they sure need to keep an eye on it to ensure that single voice doesn’t become a choir.

Authentic Media Sucks

What the heck is “authentic media”?

Seriously, what does that phrase conjure-up in your mind. I’ll guarantee that until you read below, your interpretation of the above phrase will be different from the guy next to you.

“Authentic media” is the cute name that many bloggers are trying to convince us is a better alternative to “consumer generated media” or “user generated media”. What’s wrong with “consumer generated media”? It does exactly what it says on the tin!

I don’t like “authentic media” at all. And do we think we’re going to get much help from the already labelled “mainstream media”? Don’t you think they might want to lay claim to the “authentic” prefix?

Career Opportunities at Fortune Interactive

Fortune Interactive continues to grow at a great pace. We’re now six months into this and already have 20 employees and a growing client list – I can’t reveal client numbers but it’s more than our employee-count but less than 1400 ;-)

So we’re looking to fill a number of positions including…

Search Optimization Specialist

Search Marketing Copywriter

If you’re interested in working at a company that’s shaking-up the industry with SEMlogic and “white-glove” service, email me your resume and cover letter.

Indian Army Sees Threat in Google Earth

The Indian army is a little freaked-out that Google Earth shows satellite images of their strategic installations.

Of course, governments around the world didn’t already have access to these images until Google Earth. ;-)

UPDATE: The Indian military didn’t consider this much of a threat back in October.

An Indian Navy source said the pictures in themselves “do not pose a serious threat to security.�
Another army officer, who wished to remain unidentified, agreed.
“Everyone knows where the (Indian) president’s palace is, everyone knows how many rooms it has — these details are there in school books. As for the location, there is no mystery about that either.�

Yahoo Offers Free Seminar for Gulf Coast Businesses

Yahoo wants to help any small business affected by Hurricane Katrina and is offering a free seminar on April 7th in New Orleans.

From the seminar site…

Yahoo! employees from around the country will be on hand to get your business set up online. You’ll be eligible for up to $1500 worth of free online services. We’ll help you create a web site, build e-commerce offerings, and launch search advertising programs to promote your products and services on the Web. Yahoo! co-founder and Louisiana native Dave Filo will be in attendance to show his support.

Visit the seminar web site and register…it’s FREE!