Reputation Monitoring & Management

Must make mental note that getting up at 4:30am, to catch a 6:30am flight, SUCKS!

I’ll be catching up the rest of the day, so light posting ahead (ooh, I sound just like Battelle). I did want to point you to two great summaries of the session I spoke at:

DM News
Search Engine Roundtable

Thanks to the other panel members and Rebecca Lieb for another great session.

“Holla” to all the new friends I made at the show.

Tagged:

Yahoo Claims Former Employees Stole Secrets

AP reports Yahoo is suing seven former exployees, alleging that they stole trade secrets when they left to start MForma Group Inc.

Yahoo alleges the technology theft coincided with MForma’s hiring of a former manager, David Chang. When Chang submitted his Nov. 11 resignation from Yahoo, the company alleges he electronically copied a wide variety of internal documents that would have spanned tens of thousand pages if they had all been printed out.

The suit alleges Chang then recruited another Yahoo employee, Erik Pavelka, who provided more confidential information before joining MForma last month. Five other former Yahoo employees are named in the suit: Michael Temkin, Thomas Dignan, Jeff Leung, Christopher Reid and James Liang.

Via SEW.

Channel Sponsors

Don’t Win a Car with ImLive.com

<RANT> I stopped by the ImLive booth today and picked-up some of their materials, I had planned on speaking to them about the service they offer. At least, I was until I was curtly informed that I couldn’t enter to win the Jeep giveaway, as I had a “speaker” badge.

Hello? Who came up with that dumb ass rule? Does ImLive not realize that speakers are potential customers too? So are exhibitors (also banned from entering).

There’s a good way to create a buzz at SES and then there’s a bad way. Ironic, considering I spoke yesterday on how to monitor blogs and forums for negative posts about your company.</RANT>

Tagged (just for Danny):

Click Fraud Zombies

Did you happen to read the guest post we had on click fraud and how easy it could be for unscrupulous companies to create fraudulent clicks?

According to Business Week, Mike was on the money!

With enough Web pages and enough “zombie” computers, each clicking and receiving clicks just a few times a day, a hacker could create a tidy business that’s nearly impossible to detect, says Ken Dunham, a Web-security expert with Verisign-owned iDefense. “They’re bloodsucking mosquitoes, and you just can’t get them all,” says Dunham, who works with law enforcement officials to track down hackers and online con artists.

A New Billing Model for Pay-Per-Call

Jambo just announced a new billing model for businesses too lazy to set up a pay-per-call account – they’ll add the fee to your phone bill.

Google Still Enjoying a Free Lunch?

Can someone please tell the telecom companies to stop moaning that Google is enjoying a “free lunch”. Just because a more talented kid joined the game, you can’t take your football and go home.

Search Landscape Statistics

Here’s the most interesting stats pulled from SER’s coverage of “The Search Landscape” session at SES.

* 24% of clicks on Google go to AdWords.
* 20% of search conversions happen during first session, 33% occured 5-8 weeks later.
* Google driving 11.1% of shopping/classified traffic, Yahoo ~5%, MSNsesny2006