New Series of TV Ads Coming

According to ClickZ, you’ll soon be seeing a new wave of ads during TV timeouts. The company plans to air ads featuring Apostolos Gerasoulis, executive VP of search technology.

In one, Gerasoulis shows how a search for “pimped out cars” can lead to useful information about custom rims and find sites that use related slang terms like “tight” or “phat” as well.

“Search engines understand text. understands concepts,” he says in his heavy Greek accent. “Pimped out cars are related; tight cars are related. is a ‘pimped out search engine'; it is very tight,” he says.

Sounds phat! ;-)

Class Action Lawsuit Claims Yahoo Encourages Click Fraud

TW points to a Washington Post article on a recently filed class action lawsuit against Yahoo for click fraud.

The suit claims that Yahoo displayed these advertisers’ online ads via spyware and adware products and on so-called “typosquatter” Web sites that capitalize on misspellings of popular trademarks or company names.

The allegations get worse…

…Yahoo regularly uses its relationship with adware and typosquatting sites to gin up extra revenue around earnings time, alleging that the company is conspiring to boost revenue by partnering with some of the Internet’s seamier characters.

Channel Sponsors

Blog and Podcast Advertising Continues Growth

PQ Media has released a study looking at the growth of advertising using blogs, podcasts and RSS.

Combined spending on blog, podcast and RSS advertising bolted 198.4% to $20.4 million in 2005, and is expected to grow another 144.9% to $49.8 million in 2006

Podcast advertising will see the largest growth…

…podcast advertising, nonexistent until 2004, is expected to be a larger market than blog advertising by 2010.

Via Adverblog.

Google Click Fraud Lawsuit Lawyer Interview Shawn Khorrami

Jason Dowdell, and I, share a common interest, both ex-WebSourced and both starting over with new companies. Seems like neither of us can keep away from blogging either. :-)

Jason sits down with a lawyer involved with the Google Click Fraud Lawsuit and gets some great info.

In a settlement class, such as the one which Google is attempting to enter into, the case is settled on behalf of the entire class. This means that everyone who fits the definition of a class member — whether aware or unaware of the pendency of the lawsuit or the settlement — is included and forever releases the defendant of any liability.

It’s scary to think that unless you opt-out of a class action lawsuit, you are automatically included.

Google Takes Code Jam to Europe

CNET reports Google is for the first time taking their Code Jam coding contest to Europe.

The competition begins May 23, when contestants will be given a series of questions to answer in a given amount of time. Submissions will be judged by TopCoder, and the best entries will move on to the next level.

By June 29, after three rounds of competition, the remaining 50 contestants will be flown to Dublin, Irelend, to compete for 30,000 euros ($38,000) in cash and prizes.

Blogging Reaches Real Estate Industry

I’ve often found Realtors very reluctant to test new marketing mediums. Print and seem to keep them happy. So it’s encouraging to see Realtors embrace blogging.

Via our friends at Raleigh Real Estate Advice.

Ask Discusses State of Search Engine Advertising

CNET has an interview with’s newly appointed CEO, Jim Lanzone. Jim answers a number of questions on and the growth of search advertising.

The one thing I’ve always appreciated about Jim is his focus on growing what he calls “core search”.

…for the Ask business we are focused wholeheartedly on core search…we’ve invested back into the user experience as opposed to try to make more money by putting more ads (on the search results page).