Shimon Sandler has an interesting chat with BOTW‘s Greg Hartnett. Greg outlines what to look for in a directory, the benefits of directory links, the history of BOTW and whether you’ll actually get traffic from a directory.
The Motley Fool suggests that the recent Google Romance April Fools joke, could become a reality in the near future. Why?
Online dating is big business. According to comScore Media Matrix, Yahoo! Personals and Match.com are the most active sites, drawing 5.3 million and 3.9 million unique monthly visitors, respectively. Because relationship-seekers are also willing to pay for online introductions, the services help diversify the revenue mix. With 99% of its revenues still coming from advertising, Google would be more stupid than Cupid to forgo a shot at a high-margin niche that would help grow its ever-expanding reach.
I beg to differ. Having worked with a company involved in the online dating industry, I can tell you how difficult that space is right now. Just this weekend, the WSJ highlighted the slowdown of online dating with growth for this year dropping from double digits to just 7%.
SEOmoz questioned the “click-fruaders” and asked them to share some of the techniques used to get paid by Google and the other search engines.
There is at least one (and may be more) companies out there who don’t care where your links come from. They’ll pay you a flat 2 cents or more per click. You can put a link on images, text designed to get people to click, etc. They’re called “blind links” because the user has no idea where they will be going when they click on them – even if they think they do.
Google has today announced Google Romance, an online dating search service that utilizes Soulmate Search technology.
Users of Google Romance enjoy an all-expenses-paid romantic evening in exchange for viewing contextually relevant advertising throughout the course of the date.
“Our mission, as you might have heard, is to organize the world’s information,” said Jonathan Rosenberg, Google’s senior vice president, product management. “And let’s face it: in what area of life is the world’s information more disorganized than romance? We thought we could use our search technology to help you find that special someone, then send you on a date and use contextual ads to help you, ya know – close the deal.”
Ask.com announced today the introduction of RhymeRank, an innovative search technology capable of producing related search results that rhyme with a searcherâ€™s original query. The new product is located on the right-hand side of the Ask search results page, under the heading, â€œRhyme Your Search.â€?
They were going to announce tomorrow, but they just couldn’t wait!
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