New MarketingSherpa report shows average cost-per-clicks rose in 2005.
Google: up 24.8% from $1.29 to $1.61
Yahoo: up 30% from $1.03 to $1.34
Shopping search engines saw the highest jump, up 36.9%.
eWeek reports Google may consider joining Eclipse.
The article doesn’t do a great job of explaining what the heck Eclipse is, but the Eclipse site does…
Eclipse is an open source community whose projects are focused on providing an extensible development platform and application frameworks for building software.
comScore and Google have released a new study – â€œThe Role of Search in Consumer Buyingâ€? – which examined holiday related purchases to see which completed online and which offline.
The result? A staggering 63% of all online shoppers completed their purchase by buying offline at a store. The share jumps when you narrow down to certain categories such as Toys, Video Games and Jewelry.
â€œWe find that many multi-channel retailers already understand that search has tremendous impact on both online and offline purchases,â€? said John McAteer, head of retail, Google. â€œThis research helps quantify exactly how influential search really is for the overall buying process.â€?
Are you still nonchalent when it comes to tracking negative consumer-generated media? Do you think it doesn’t effect your company? A new study will likely change your mind.
According to the Customer Dissatisfaction Study, released today, more than 50% of American shoppers say a negative shopping experience of a friend or co-worker will prevent them from setting foot in a store altogether.
From the press release…
“This study is unlike anything we’ve seen before because it shows that for every 100 American shoppers, 64 people will be told about a store’s poor products or services and no matter what that store does to entice shoppers – sales, promotions, advertising, marketing – those people will not set foot in their store,” says Paula Courtney, President, The Verde Group.
From the Joga site…
Joga is a place to meet other soccer players, share your own soccer experiences and enjoy photos and videos from around the world.
Membership is by invite only. Let’s hope this is actually used by soccer fans as opposed to criminals.
UPDATE: Lincoln Ellis of Goal.com emailed me to let me know that Goal.com is already doing what Joga aims to offer…
“Goal.com – which has a 10yr track record of publishing in over 10 languages and counts members from 203 of the 207 FIFA sanctioned countries â€“ as the Grandfather of this idea. Not coincidentally, Goal.com is launching its own revamped community site â€“ my.goal.com – April 15th”
It’s been a busy week for acquisitions already.
DoubleClick has snapped up rival Falk eSolutions, an online ad delivery and marketing management solutions firm based in Germany, for an undisclosed sum. (via InternetNews.com)
VeriSign has agreed to acquire m-Qube, a leader in the fledgling U.S. mobile marketing sector, for $250 million in cash. (via ClickZ)
Internet TV player Brightcove has acquired rich media technology provider MetaStories to increase its self-service publishing capabilities. (via ClickZ)
I’m a heavy user of Yahoo Finance, in part because whenever you search for a ticker at Google, the first result is always a summary from Yahoo.
Charts can be changed to show stock activity for different time periods by clicking and dragging, and they can be zoomed in on to get more detailed information. News stories that correspond to specific days are displayed on the side and are automatically adjusted to reflect the selected time period.
Google Finance will become a strong ally for those looking to track their company reputation. Google will incorporate blog postings and forum discussions alongside mainstream news stories.
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